‘Sampling is dead. Long live Brand Experience.’
The Lounge Group have just put together a thought piece on sampling vs brand experiences titled ‘Sampling is Dead. Long live the Brand Experience’.
They explore how getting product into consumers’ hands is becoming more exciting. Click on the link to view full article.
www.theloungegroup.com/sampling-is-dead-long-live-the-brand-experience
The Lounge shortlisted for 5 IPM Awards
The Lounge have been shortlisted for 5 IPM Awards, including two in the Brand Experience category.
Click here for full details.
Rabbit 2012 South West
Thanks to Rabbit for an enjoyable and well organised event.
It was great to get out of the office for a day to meet, greet and mingle. We also thought the Dan Maudhub (of Wonderful Creative) seminar on Social Media Marketing was very informative.
Iris wins Agency of the Year at MAA’s Best Awards
Iris was the most awarded at the 22nd Best Awards, winning five awards including ‘Agency of the Year’, beating Initials Marketing, Elvis, Livity and Saatchi & Saatchi X.
iris’ winning campaigns included ‘The End’ for Quit, ‘You LOL you lose’ for Frijj and ‘Film to Go’ for Orange
Sense Advertising and Marketing Win Award for Rowans Bowl TV Commercial
This Engaging one minute commercial by Sense for Rowans. aired on Youtube and Channel 5, was awarded a Commendation in the tough TV category at the Cream London UK Advertising awards.
Sense Advertising have produced 2 other striking commercials in the campaign for their bowling and leisure centre client, Rowans who are based in Finsbury Park London.
This represented a first for them as they hadn’t produced TV commercials before and highlighted the core offering of bowling together with the fact that they also show live football, have dance DJ’s and Pool tables.
Sense has worked across the board for Rowans bringing them a new website, press work, flyers, signage and Online marketing including E-mails.
‘Footbowl’ was written by Gary Woodward Sense’s Creative Director, Direction by the outstanding Tom Carty with music by Johnny and the Burnsiders.
www.senseadvertising.co.uk
Simon Roberts ‘court artist’ Illustration
Just completed a really interesting commission for an upcoming series on BBC4 about classic court cases. The illustrations needed to be in the style of a 'court artist', drawn as if I'd been there at the time.
-Simon Roberts
SNK Studios nominated for Best Sound Design at the Music and Sound Awards 2012
"We're delighted to say that we're down to the final 4 in not one, but two categories at the inaugural Music and Sound Awards 2012.
Cinema spot Harrods 'Ants' and Millennium Stadium film 'Shards' for the Welsh Rugby Union both with our original sound design were selected by an independent panel of over 30 judges, consisting of industry leading Creatives, Heads of TV, Directors and general music and advertising bods. We'll let you know if we win - but it's lovely to have even been shortlisted amongst such stiff competition!
SNK Studios are also one of the key sponsors of the event, the first of its kind aimed solely at recognising music and sound design in the media. If you'd like tickets, or to find out more visit www.masawards.com. The night will be held at Koko in Camden on 23rd February, hosted by Adam Buxton and include live performances from the Noisettes amongst other top bands and DJs."
QR Codes – What could they do for you?
By Becky Weston
Not unlike a little black and white square mosaic puzzle, the 'QR' or 'Quick-Response' code is increasingly present in our everyday lives.
From outdoor advertising, TV screens, point of sale displays, T-Shirts, business cards, direct mail, packaging and even as temporary tattoos! - The QR code is very much part of the marketing scene.
Originating in Japan in the early 1990's, they were first used Denso-Wave, a subsidary of Toyota, for part-tracking during manufacturing. The increasing
ownership of smartphones with the technology to scan these matrix barcodes at high-speed has created a highly interactive form of marketing. The term 'hard-linking' or 'object-linking' has been used to describe this linking from physical objects.
As they may be placed virtually anywhere, they are an innovative way of connecting mobile consumers with online digital content. The data within the code may be used in a variety of ways - to connect to a website, dial a number, download music or vouchers, VIP access to events, exclusive offers and even for networking at conferences. Joint research by mobile marketing Joule and lifestyle environment agency Kinetic Worldwide reveals 39% of consumers are familiar with QR codes across all age groups.
Kinetic & Joules' research does suggest the need for better information and sign-posting of QR codes and better integration into advertising creative. These examples show that the look of the codes themselves is indeed evolving all the time.
12% of consumers have successfully scanned a QR code with their phone and gone on to access the info it contains but perhaps unsurprisngly, this figure increases to 20% amongst 18-24 year olds. The study found that 49% of consumers thought that a product voucher or brand information was the most preferred content, although 42% thought a link to a website would be useful.
Richard Metcalf, business development director at Joule, commented - "While QR codes have been on general use in the UK for a relatively short time, their potential to play a significant interactive role in brand communication is becoming clear".
Useful links -
QR Code Generator - qrstuff.com
More about QR codes - Denso-wave.com
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