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Top tips for effective email marketing
With billions of emails being sent every day, the vast majority fail to make an impression and may not even be opened. There are a number of steps you can take to ensure your emails stand out from the crowd.
Digital Marketing For E-Commerce: All You Need To Know
Amidst the plethora of digital marketing strategies available, selecting the most effective ones for your e-commerce enterprise can be a formidable challenge.
Is Getting Personal Really A Bad Thing? Well Certainly Not When It Comes To Your Customer Communications
In an age where consumers are seeing more advertisements than ever before, getting your message to be relevant, within budget and engaging can often seem to marketeers like a puzzle.
Understanding brand architecture
Brand architecture is a very complex subject to understand and in this post we will try and help you learn a little bit more about what it means.
How to Create the Best Event Marketing Plan?
An event isn’t really an event if no one comes to it. We can all agree on that, but how can we make our event a dream?
Improving UX and conversions with distraction-proof websites
One of the dominant trends in web page building is the ‘omni page’. And it’s existed since the internet began.
Tips and Tricks for Improving Conversion Rates
Once you have addressed the big-ticket optimisations on your store, it’s time to start identifying the micro-moments in your customer journeys that impact propensity to purchase even in a small way
5 reasons why you need to add account-based marketing to your plans today
At Proctor + Stevenson, we view ABM as marketing that identifies high-value companies within defined sectors, and focuses on generating quality sales leads through targeted strategy and pinpoint messaging.
The Importance of Integrated Marketing Communications
Some call it omnichannel marketing, some prefer multichannel attribution, but whichever way you look at it, it’s all about functioning from a single perspective.
How Proctors is championing leadership equality in the South West
We all know how important it is to encourage equality through our culture in the workplace. But it’s no secret that women are underrepresented in senior leadership positions.
Product Information Management (PIM): A scalable solution
E-Commerce is one of the world’s most lucrative industries. More than ever, businesses need to have an online presence if they want to keep their customers loyal to their products, services and brand
Proctor + Stevenson Limited Group forms to create three new companies
Proctor + Stevenson, one of the UK’s longest-established marketing, design and technology agencies, today announced the formation of Proctor + Stevenson Limited Group and with it, the creation of three new companies within its family.
Mattering is the new marketing
Branding is strategic and should be intertwined with your business strategy. It has to be part of the same DNA. If it’s not then your marketing is never going to be as effective as it could be.
Sales Promotion – Does it add value and what does it cost in 2021?
Over the decades followed more highly successful promotions which shows Britons love to participate in a good promotion – and the latest research for 2020 will show that we still do today.