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Exciting Times for Badgemaster | MCH Blog

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MCH Advertiser Badgemaster, made the financial pages of The Times with the announcementthe acquisition of principal competitor, Akorn Badge Company Ltd.  making Badgemaster  the UK’s largest name badge manufacturer, this is the most significant event  yet to its ever growing list of achievements.

Badgemasters humble beginnings in the back of a porta-cabin in Hucknall, Nottinghamshire in 1992 include in 2006 being granted the Royal Warrant by Her Majesty the Queen for supply of name badges to the staff of the royal households; gaining the British Standards Institute ISO 9001 accreditation for quality management in 2010; the ISO 14001, the highest level of environmental accreditation possible in 2013; and most recently, Founder and Managing Director, John Bancroft, being granted an MBE for services to business in Nottinghamshire.

The ever growing success of Badgemaster has been achieved through continual growth and reinvestment of profits into cutting edge technologies, staff training, best practice processes and environmental sustainability. John Bancroft MBE explains “it has always been our vision to be not just a name badge company, but the name badge company and I am proud that we have achieved that. We have  many millions of people now going to work every day wearing their Badgemaster custom made name badges and we are now processing  over 1,000 orders every day.”

Through Badgemaster’s acquisition of Akorn Badge Company Ltd, which in itself has achieved great success during its 30 years, being one of the most established name badge manufacturers in the world, customers will benefit from even more competitive prices achieved through our greatly increased buying power, wider choices and the combined technologies and expertise of two specialist name  badge companies who share the ambition to deliver unbeatable customer service. Badgemaster will now have over 27,000 accounts from organisations with just one employee, to those with hundreds of thousands of wearers.

John outlines the reasons behind this major acquisition by explaining that most leading companies with customer facing staff do already recognise the value of staff name badges.  Badgemaster’s recent growth has been largely achieved by taking market share from our competitors .  We have been able to do this by providing better quality, faster efficient service levels and more competitive prices.  In combining Akorn with Badgemaster we have a marriage made in heaven that will bring  significant and long term benefits to both Akorn and Badgemaster’s extensive combined customer base.