MCH Blog

Vox Pop – What people really want for Christmas

Watch our charming vox pop video called ‘Christmas Wishes’. We conduct a good deal of research into Christmas and thought it would be a good idea to share this voice of the customer video.

We hope you enjoy it and believe it will give you a better insight into what people REALLY want for Christmas.

Wishing you all a Merry Christmas and the very best for the New Year from all the Vision One team.

Event Hosts prove they are specialists in staffing for every occasion

Hosting a corporate event is no easy task. Not only does it require a great deal of planning and preparation, you may also need to hire additional corporate event staff to help ensure the event runs smoothly on the day.

That’s where Event Hosts come in. Whether you need staff for a corporate event, a conference, exhibition or trade show we can provide qualified and knowledgeable hosts/hostesses for any occasion.

Recent events for our Corporate Event Staff:


Event Hosts supply corporate staff and event hosts to some of the biggest conferences in the country. Earlier this year some of our staff could be seen at the Global engineering congress (GEC) at the Institution of Civil Engineers in Westminster London where we provided 20 hosts and hostesses to ensure the smooth running of this prestigious event. These included ushers, runners and microphone hosts who were all on hand to ensure the event was a standout success. We also supplied registration staff, receptionists and room monitors to the event. Registration is one of the vital requirements at any event and it is a service that we are proud to offer here at Event Hosts.

Pekao Bank

We also recently provided bilingual English / Polish conference hostesses to the Pekao Bank financial conference at The Hotel Andaz, London Liverpool Street. Our hostesses assisted with a range of tasks including meeting & greeting guests, organizational assistance and roaming microphone duties in the question & answer sessions. Our hostesses Agata and Ursula were on hand throughout the event to assist with the translating for both English and Polish delegates and received incredible feedback after the event; “The ladies were fantastic, thanks for your cooperation, we will be more than happy to work with you on our future events.’

The World Chess Championship

This month, Event Hosts were honoured and delighted to provide staff for the World Chess Championship which was held over the course of 3 weeks at the Old College Holborn. The event took place between November 9 — November 28 and saw some of the greatest players in the world pitch their wits against each other. Event Hosts supplied VIP hostesses whose job was to manage the VIP Lounges, VIP Reception and VIP areas, helping to provide a relaxed, informative and welcoming atmosphere whilst ensuring excellent customer service throughout the tournament. We also supplied registration staff, receptionists and sales assistants to the event, after which the team once again received excellent feedback; “Many thanks for your partnership in the project and booking lots of nice event staff for us in such a short time. We enjoyed working with them.”

Get in touch today

If you would like to hire any of our corporate staff for an event, please get in touch, either via phone; 020 893 55587 or email at

Ad Blockers: do your customers use them?

Originally posted on rfs marketing’s website

Ad blockers. You may not realise it, but your customers may be using them.

I recently used Facebook for a bit of ethnographic research. Totally accidental, but it sure was an eye opener into attitudes about ads.

The conversation went something like:

25 year old: “I can’t believe they’ve taken Peep Show off Netflix.”

Me: “It’s on All 4. The entire box set.”

Them: “No way I’m watching it with ad breaks.”

Me: “You’d rather pay a subscription for no ads?”

Them: “Absolutely.” <—- and lots more agreed.

A small window into the emerging world of ad avoidance, ad blocking and general mistrust of overtly commercial content.

Check this chart out from GlobalWebIndex.


ad blocker

When surveying users of online ad-blockers, those aged 21-34 are more likely than the average to be purchasing content without ads in order to avoid seeing the ads.

Three quarters are willing to spend money on some type of digital content on a monthly basis.

The use of ad blockers is forecast to rise to about 30% of all internet users next year. It’s part of an important trend.

There’s not only a huge distrust of ad content, they also find them massively annoying.

They want reputable content, authentic storytelling.

Be genuine, honest and transparent.

What are you doing to ensure your content isn’t swerved by your customers?

How BIM and VR are transforming workplace design and marketing

Indent recently created a new brand identity and website for office fitout company Mobius at Work. In the course of the project we gained valuable insights into how new tools will shape the design and marketing of workplaces.

Designers and property agents generally use plans, photography, video and CGIs to present workplace possibilities to prospective occupiers. 3D walkthroughs such as Matterport are recent additions, particularly in the residential market.

The next step is to use Building Information Modelling (BIM) and Virtual Reality (VR) as tools for designing and marketing workplaces, particularly in refurbished buildings.


BIM is a powerful design and collaboration tool. It enables the building of accurate digital spaces which contain a huge range of data about all existing and proposed specifications. The power of this tool in the commercial fit-out sector is endless as it provides a detailed 3D, data-rich digital model containing all operations and maintenance information. Once the design has been delivered, the model is available to view online on any device, at any time.

Space planning and interior design

The first step is to survey the workspace in order to create an accurate 3D digital mode. When the digital model has been created, a space planning and interior design team gets to work, drafting an initial layout proposal.

After the initial design has been created, the designers can work with agents and occupiers to tweak and change parts of the layout during virtual reality consultations.

3D VR visualisation

A range of techniques are used to achieve accurate representations of the proposed space, giving all stakeholders the opportunity to perfect the final design. From still visuals to 360-degree panoramic renders and walkthrough videos, a range of ways now exist to show a new workplace in detail.

VR client suite

The latest development in visualisation methods is a space where an occupier can visit and become fully immersed in the virtual world of their new workplace. They can walk through and look around to gain an accurate representation of the look, flow and feel of the space as a whole.

In the VR suite real-time edits to fabrics and finishes can be made, as well as moving and deleting furniture and walls etc. Simultaneously the architectural model and drawing sheets are updated.

Quadrant2Design Set to Offer Engraved Edge-Lit Graphics

Quadrant2Design Set to Offer Engraved Edge-Lit Graphics as a Design Option for Their Prestige Events System

From January 2019, exhibition stand design and build experts Quadrant2Design will be offering their latest innovation, engraved edge-lit graphics, as a special design option. Quadrant2Design exclusively use the Swiss-designed Prestige Events System, a modular and reusable solution to exhibiting, and will be giving all clients the opportunity to add these graphics to their Prestige stand.

Following the success of their recent advancements in exhibition stand design, including the introduction of their bespoke printed floors and backlit rotating headers, Quadrant2Design are maintaining their status as exhibiting pioneers.

Quadrant2Design are delighted to be the first modular stand provider to present engraved edge-lit graphics as a special design option integrated into their offer. Engraved edge-lit graphics are sure to give Prestige stands a bold and eye-catching look, turning heads at any exhibition venue.

Made of acrylic, the graphics are intricately engraved with the aid of a state-of-the-art laser cutter, and work by lighting-up the edges of the graphic. The light then passes through the etching, illuminating the design and making your stand show-stopping.

Engraved edge-lit graphics are a customisable graphic element which can be integrated into your Prestige stand in multiple ways – including as a stand-alone component, or incorporated into the rear of a showcase to act as a backdrop to your product display. The lighting is colour-changing, and can be programmed to satisfy all your vibrant needs.

To see the engraved edge-lit graphics in action, please follow the link:

From January 2019, you’ll be able to complete your Prestige stand with engraved edge-lit graphics. You can contact Quadrant2Design on 0044 (0)1202 723 500 or email to find out more.

“Photography is not about the camera”

Why I Swapped my “Professional” DSLR camera for the Cheapest Entry Level DSLR Option Available
Originally posted on photoion’s blog

As anyone who follows me / us (our photography school) on Facebook will know, I recently purchased a new photographic camera system – camera body and lenses.

However, it wasn’t an “upgrade”, it was, in fact a “downgrade” so I got myself a Canon 100D (Rebel SL1), which is the smallest, cheapest, lightest entry-level DSLR on the market today (Canon website classify it as: “camera for beginners”). Well, we will see!

Along with the body, I picked up an entry level Canon 18-55mm f/5.6 lens kit lens, as well as a Canon 55-250mm f/5.6 kit entry level telephoto lens, the cheapest entry level lenses in the world. For the moment I am only working with these 2 lenses.

Now, you may be wondering why I would make the change from a 5D Mark III DSLR to such a “cheap” and “beginners camera system” option. Well, the reason is that lately a lot of people seeing my images they had been only complimenting my camera leaving comments like “wow, your camera is so cool, so professional”, and asking all the time “what camera and lenses do you use”, etc.?

This bothered me somewhat because as a tutor and photography teacher I know that, even with the best tools in the world, you won’t take good photographs unless you are competent and skilled and you understand what exactly makes a good photograph (composition, light, good knowledge of exposure, knowing how to mix the settings effectively and optimise them, a good eye to details, etc.).

When teaching my photography courses and workshops in London, I always used to tell students to focus on the things I was saying, on my practical demonstrations, on the topics of the course or workshop and not worry about the equipment I’m using, and to make the most of their equipment. I very often had to take my pictures during the courses and workshops with my students cameras to avoid any misunderstandings. Now, this was sorted out, almost all my students have a more expensive camera than mine, so things are much clearer now and no misunderstandings anymore.

A camera is just a tool, having a more expensive camera does not make you a better photographer and will not produce better photographs, from the contrary, it will distract you from learning photorgaphy properly and make you think only “how cool” your camera is and that your images will better because you have a great camera.

But to take great photographs, one needs to understand what photography is about, one needs the skills and knowledge of light, composition, and to really understand how equipment works and knowing what to capture and when. Yes, the tools will make a difference (maybe) in some situations, (a more expensive camera with higher ISO and a more expensive lens with a larger aperture) but again, that is a technical limitation that might be only needed from time to time and usually only in extremely low light. But, a camera and a lens has not impact whatsoever on the aesthetics of a photographs, that’s down to the photographer, q100%!! And now have a look at my low light images and let’s see how a cheap non-professional camera will perform, will the skills prevail?

Sunset image taken with Canon 100D (Rebel SL1) + kit lens 55-250mm f/5.6 lens – Portsmouth Marina Emirates Spinnaker Tower

But most most of the time the very small results obtain from different lenses / cameras in photography are indiscernible from one another if not examined under the microscope,  at a pixel level of detail, an exaggeration of course. Below I uploaded 2 images taken with the 2 cameras: Canon 5d-Mark III + Canon telephoto 70-200mm f/2.8 IS USM Mark II versus Canon 100D (Rebel SL1)+ kit lens 55-250mm IS USM f/5.6, see the results for yourself, can you tell which one is which? I don’t think so.

If you want to take great photographs you need to train your eye to see like the camera so that you can compose an image entirely in your mind (eye) before you ever point the camera at the subject.

Below are some images I have taken with my new, “cheap entry level beginner” camera. I hope they inspire you to get past the idea that the camera is the most important thing in photography and start viewing yourself and your skills and knowledge as the key element!

Having the right photographic equipment may be a prerequisite and paramount sometimes, but it’s not necessarily the end of the world, and it’s not what defines a great photograph, but the skills, and the knowledge of light, composition, and having a great trained “eye” and mind! It is the next 15 cm behind a camera that makes one great a good photographer!

Stop pixel peeping and start learning what makes a good photograph!  

Image taken outdoor natural light with Canon 100D (Rebel SL1) + 18-55mm f/5.6 kit lens – Wasp flying around a flower

A belter of an offer to keep your dates in order

For over 5,000 years we have been tracking time and the progress of the seasons through the year using calendars, early examples include the Egyptian Calendar found on the walls of Karmak temple near Luxor, The Sumarian star chart believed to be carved around 3300 BC and the sophisticated Mayan date wheel with a cycle of over 5,000 years.
Fortunately for us, Pope Gregory XIII introduced the current 12 month Gregorian calendar with a 4 yearly leap day which has largely been adopted around the world making date referencing a doddle.  Did you know that leap days are only added to the century years dividing exactly by 400 I’m sure this will cause some confusion in 2100 when it comes around and doesn’t have one!

What has any of this got to do with promotional gifts…well, for the past half a century EMC have been selling devices for you to give to your team and customers to help them keep track of their timings and appointments including desk and wall calendars, diaries and anything you can print a calendar on.

Most recently the most popular of these has been the mouse mat calendar (a normal mouse mat with a full years dates set out on it).  And once again we are offering these with a bit of help to set it out and pop your details on it.

You can choose the elements you require and we will layout and set up using your fonts, colours and images like below and for the next couple of months we can offer our own choice of mat, the hard top precision mouse mat including a full colour print for only the price of a one colour print.

This is an absolute belter of a deal as this mat will easily last the year and put your details quite literally close to hand for all your clients.

Prices start from 94p (2500 rate) for a whole years full colour advertising!

Click here or call the team on 020 8492 2200 for more details.

(Click here for all mouse mats)
(Click here for all special offers)

Why do Customer Experience Programmes Fail?

Many business leaders look to use Customer Experience (CX) programmes to strategically improve operations – surveys and studies indicate that companies are investing more today than ever before on customer service and customer experience.

But why are CX programmes failing, and what can business leaders like yourself do about it? Here are four common pitfalls to avoid as you develop and execute a CX programme:

Lack of ownership

A CX programme needs attention to keep things moving forward. They require strategy and leadership from the top. There must be a programme owner – one individual who is ultimately responsible for the success and quality of the programme. This single person doesn’t need to be an expert in all areas of the business, but the more they know the more effective the programme will be.

Because a robust CX programme involves product, development, marketing, sales and customer success, one individual or core team needs to take ownership for driving multiple teams in the same direction. Without clear ownership, mission creep will derail even the most detailed CX programme.

Empower your leader and give them the authority to be successful. Provide them with the resources necessary to create value.


Ineffective Strategy

Often, CX programmes have been poorly conceived and are simply not designed to inspire change or innovation. The programme needs a clear focus which holds change at the centre, as well as benefits to both the customers and business.

Effective CX programmes prioritise the importance of what gets measured against your desired business outcomes, known as key driver analysis. Key driver analysis helps you identify where the most effective change should take place within your organisation.

Departments need to work together – any time a customer has to enter the same piece of information twice, it’s a sign that teams need to be sharing relevant customer information with each other.


Losing direction

Many CX programmes start off strategic, with clear business objectives and a linear plan in place. However over time, big strategic goal often dissolve as employees focus on the here and now. CX programmes can often be pushed down the priority list by more seemingly urgent tasks that promise quick results.

How do you stop your CX programme from going off track? Communication and a clear roadmap is key. Have frequent catch-ups with the core team, as well as with key stakeholders, to keep engagement levels high and to make sure you’re on track to reach your milestones.

A change in team structure or employees, especially those directly involved with the programme, could also cause your CX programme to go off course if a full handover plan is not put into place.  Ensure that there is always a core person or team taking responsibility for the programme’s progression, at both agency and client side. Give the CX programme the resource it requires to keep moving.

Staying up to date with the latest CX knowledge is also a great way to ensure that your programme remains at the forefront of the latest innovations and doesn’t fall behind. Industry events are a perfect opportunity to discover what other companies are doing in the CX space – attend talks and speak to like-minded people to gather ideas and inspiration for your own programme’s future.


Failure to change and innovate

Customer experience excellence in the marketplace is a constantly shifting target. What works today for customers is unlikely to remain relevant forever.

A forward-thinking approach is essential to keep your CX programme moving, and in turn your organisation. Organisations must be more vigilant than ever in remaining innovative and future-proofing their businesses. Create an innovative culture within your business – managers need to make sure that innovation is a job requirement for their employees. It should be woven into the fabric of the business and given a prominent place in job descriptions, procedures and performance evaluations.

Watermelon’s approach to CX is to constantly think about what’s next.  Every programme has a roadmap in place that maps out planned changes and creates a space for new technologies and developments. Our dedicated R&D team ensure we are at the forefront of both research and technology.

There are many obstacles that can prevent a CX programme from being successful. The key is to remember that CX programmes are not only about watching scores go up and down. The ultimate goal is to create experiences that add value to the customer and the firm simultaneously, and this requires constant change.

Surveyors quick to catch on to the full potential of aerial drone photography

The construction industry, surveyors, planning consultants and land owners have been quick to catch on to the full potential of aerial drone photography and video.  Nowadays we are just as likely to be commissioned by a surveyor or a planner as marketing or sales manager.

Innovative software packages are now available that provide accurate data gathering and surveying at a fraction of the cost of traditional methods.

In addition to stunning imagery (full-frame distortion-free 60MP stills and HDMI & 4K ultra HD video), Greywolf offers a complete range of additional services for planning applications, marketing and information campaigns, and data gathering and surveying:

  • 360 degree panoramas
  • virtual reality tours
  • 3D modelling
  • othomosaic mapping (aerial photographs stitched together and adjusted for topographic relief, lens distortion and camera tilt to produce a high-resolution image with the accuracy of a conventional map)
  • camera-matched backdrops for CGI images
  • FLIR thermal imaging
  • Digital surface mapping (DSM)


Visit our website for details of all our services.

We are fully licensed, insured and have Civil Aviation Authority permission for commercial operations including night flights.

For more information call Mark Laing on 020 7385 7618 or email

Especial Effects produce fiery Premier League Cup 2018

Trick or Sweets?

Courage in Business – Why It Pays To Take A Leap

Jump, and you will find out how to unfold your wings as you fall – Ray Bradbury

Science fiction writers like Bradbury are known for their lateral imagination, for an acute vision of alternate worlds. An idea is simply an exploration of a different viewpoint and therefore is packed with potential. It needs to be nurtured, to transform fiction into reality:

The Tender Fledgling Idea

Ideas, like children, are precious. Sometimes 4am creations may seem ridiculous later in the morning, but the subconscious has an interesting way of tapping into your strengths and creative flair, when your brain is not fighting to be logical. An idea may flutter initially like an emerging butterfly and if it’s strong enough, you will know if it can take flight.

Feel The Fear And Do It Anyway

As Adam Ant once said ‘ridicule is nothing to be scared of…’ Some of the most innovative elements of our world that are now integral to all human life were once very much ridiculed. People thought that if they travelled at high speeds, such as on trains, they would melt. Or that telephones might electrocute them. Fear, when it comes to technology, has always been there. But even in fashion and beauty, trousers for women were once considered shocking and short hairstyles made grandmothers blush. In the 1980s – cyberphobia (fear of computers) was at its peak, with people frightened that computers would take over and rob them of personal control. Self-driving cars? It seemed absurd then but now it’s a hot topic.

Send In The Clowns – Products That Failed

OK, it cannot be denied that some ideas are blatantly ridiculous and that the market is not yet ready for them, may never be ready for them. From cat exercisers to Cheese-Filter Cigarettes (they apparently filter the harmful effects of nicotine), at least inventors have the courage to file their patents with the self-belief that they will bring them riches and respect. If the idea is impractical, there may also be something salvageable, with a few refinements.

The Sinclair C5 is probably the most quoted example of a failed invention. People laughed at it, certainly did not buy it in their droves. Sinclair badgered on with various amendments but it seemed to lack the ‘sexy’ element that makes a brand market-worthy. This is when a professional sounding board is essential and not your mother/Aunt Sarah – they may praise your ironing board that also serves as a camp bed but an objective bystander will be more constructive.

White Boards And Wisdom

You are no longer the cowardly lion from The Wizard of Oz – you have emerged from the shadows and you have a brilliant idea! Whether it is a straightforward practical product, something simple that you think would market well or a science fiction wonder, this is the time for fresh eyes and guidance. Leonardo da Vinci’s exquisitely illustrated notebooks are testament to his genius, his inventiveness centuries before the world was sophisticated enough to realise his dreams. Now the world moves faster – so much more is possible. Your notebooks are important too – you need to see if your ideas can take flight.

Courage will always be a strong, admirable quality and in business, it can lead to profit and expansion. All you may need is a guiding hand, an influx of creativity and a plan.

Iconic Brand is a full service, London-based agency with international reach and has helped the following clients with brand strategy/brand design and brand communication:

Iconic Brand Agency Limited
11 Greek Street

0207 287 2037

The Power of Informal Customer Feedback

Informal customer feedback provides an alternative way to listen to your customers, and is just as powerful and insightful to your organisation as feedback gathered through more structured feedback solutions.

But what exactly is informal customer feedback?

Informal customer feedback is essentially unprompted feedback, whether positive or negative, that a customer or client of a business gives to an employee or to the company itself. This varies from ‘formal’ or more structured feedback that is commonplace in a VoC programme, such as online surveys or telephone interviews which follow a set series of questions.

As informal feedback is given voluntarily by customers, it’s important to bear in mind that an average to satisfactory experience is far less likely to be talked about by a customer on social media or on a review website.

Here are our 5 top ways to gather informal feedback from your customer base:

1. Social Listening- Listening to informal customer feedback on social media websites, such as Facebook, Twitter and Instagram. Social media provides an open platform for customers to communicate directly with a brand – or just talk about them publicly. Many customers prefer this type of communication to a more formal approach, and monitoring across all sites will help you pay attention to what is being said. While still valuable, this form of feedback may not provide the depth of input that you can receive via a formal customer survey where we can explore a range of issues and probe further into the customer’s experiences.

2. Rating and reviews- Similarly to social media, many customers voluntarily leave feedback on review websites, such as Trustpilot, often giving a score out of 5 and leaving written feedback. Search engines such as Google now give customers an opportunity to leave comments, more than 45 million public customer reviews can be found on Trustpilot, and TripAdvisor has had over 455 million unique visitors – to name but a few! Use Google or any other popular search engine, Trustpilot, Tripadvisor, review platforms, forums and communities which your customer demographic are most likely to interact on. . For example, customers are likely to leave feedback on TripAdvisor after a visit to a hotel or restaurant but may use specific forums to review a technological item, such as sites like Techist or CNET. Each industry will have its own individual review sites, so it’s worth spending the time to research and identify the websites that are most relevant to your organisation.

3. ‘Leave feedback’ button on your website- A ‘leave feedback’ button placed on your website gives customers the opportunity to voluntarily provide feedback about their experience at any time. The purpose of the form is to make it really easy for users to tell you when something isn’t working quite right or to leave a compliment – simplicity is key! Make sure you move the form around the page to see where you get the best response without interrupting the journey the customer is on. A feedback button can also form part of a more structured VoC programme approach, where customers can select the button and a form can appear with customised questions. Either way, keeping it simple and concise will yield the best results.

4. Ask your staff- Staff are on the frontline every day talking to customers and can be one of your greatest sources of knowledge. Schedule regular feedback sessions with your employees, whether it’s one-to-one or with separate teams within your organisation. Make sure to highlight the importance of their feedback and the value it gives to your business to encourage participation. If you’re having trouble getting your employees to open up, you can begin by offering them the option to give feedback anonymously such as through an online suggestion box or anonymous feedback apps.

5. Blogs and media- While not specific to individual customers, popular blogs and news can provide endless information about general customer trends in your industry and what your competitors are up to. The importance of being educated on the latest industry updates cannot be underestimated – businesses that are not informed of the latest industry updates also risk losing out to competitors by failing to deliver to consumers what they want. The more informed you are with the latest industry updates, the more likely you are to spot potential opportunities in your sector, such as new niches that companies have yet to explore. You’ll also be better prepared to see possible opportunities for growth in your existing business, as industry knowledge lets you identify changing buying habits, changes in styles and preferences or to see an increased demand in a specific area. Consider whether there are any published studies that will provide additional context to your customers’ feedback – e.g. benchmarking results.

As with ‘formal’ feedback, it is vital to ensure you respond to the informal feedback you receive, across all channels. Depending on the size and nature of your organisation, a person or team in place to handle social media queries is a must, and today’s customers will expect a fast response. We recommend using a Closed Loop Feedback process to ensure that issues are logged, responded to and learnings taken forward to improve future customer experience.

All of these forms of informal feedback can be easily integrated into our open-source VoC dashboards, and sit alongside formal feedback provided through more structured surveys to provide a holistic review of customer experience.

To find out more please contact Mark Barrett at

Choosing the right promotional item

We have all at some point been to an exhibition, where we get handed a goody bag and as we walk around the exhibition booths we get handed different promotional items from companies vying for our business.

But how many of those items do you actually keep?

A good promotional item is not based on the value of the product, but the value of the product to the user. It is tempting to think; if you spend 10p on a keyring then you can order 1000 keyrings and hand them out to 1000 people, great right? Well in terms of quantity yes that’s amazing, but how many of those people you gave a keyring to will actually keep it? The amount is probably far less than you think, so this wouldn’t be a very effective promotional item! The trick is to find a product the user wants to keep.

This is where a product like “USB Charging Cables” would be a great choice. We all have mobile phones and in most instances mobile phone contracts are now in excess of 2 years. It is quite likely that within those 2 years most charging cables would of broken and need replacing. So why not offer your client a branded charging cable! Not only will the charging cables be a valued gift, but they will be used on a daily basis, thus keeping your logo in front of the customer.

There are main different types of USB Charging Cables available. Some are designed for home use, others offer multiple connections and there are even keyring versions that allow you to charge your mobile phone whenever you have access to a computer. With connections to fit most modern smart phones the possibilities are endless. With low starting prices and low minimum order quantities the USB Charging Cables really could add some extra power to your next promotion.

USB Flash Ltd
Call: 0845 230 0395

How can animated videos complement your online marketing strategy?

3 reasons why you should consider an animated video

We’re all familiar with the animated classics that fill our television screens but how can this fun and creative process benefit your charity or business? There are many reasons why you should incorporate animation into your marketing plan, some of which we will explore in this blog, and we have helped countless clients use the latest techniques to make animation a useful and powerful campaign tool.

With over 40 years of combined experience, UP have created numerous online video campaigns incorporating motion graphics, character animation and CGI, often with live action integration.

Here we reveal a few reasons why you should consider an animated video…

Turn visits into real engagement

Research shows that the average user spends 88% more time on a website with video, and 1/3 of all online activity is spent watching video. People can be intrigued by an animation unfolding on the screen or a well designed infographic that can give impact to those figures and stats! Also an animated video can bring a potentially dry subject to life, like this animation about ethical investment.

Boost your link juice

As well as boosting traffic, incorporating an animated video into your website and social channels is also a great way to boost search engine optimisation (SEO). As well as attracting more links from other sites, video has been shown to be 50 times more likely to rank on the first page of Google than text-only webpages, whilst keywords can be added to the title and description to make your video and the brand behind it even more findable and sharable.

Go viral

Going viral is considered the Holy Grail of online marketing, and whilst there is no formula for viral marketing success, putting a creative video out there is a great place to get started. Other factors include timing, catching the zeitgeist and understanding your audience’s sharing habits. Our team of animated film makers work with you to develop a concept that works for your company and its audience, whilst adding a creative twist that has the potential to hit the viral high notes.

Within 24 hours, our video for The Vegan Society went viral with over 32,000 views which has since rocketed up to 137k views. Watch here

And finally, another key advantage of using animation for your website and social media channels? It is often cheaper than live video.

Wanna get inspired… look no further than here:

Or call / email Kate for a no-obligation chat: / 0207 251 6787