Setting performance goals

Covid-19 has hit many business sectors very hard, with staff being furloughed and supply chains restricted or simply closed down.  The “lockdown” period offers a valuable opportunity for business leaders, which is to spend the time planning how to gain a competitive advantage and make a “fast start” recovery when the situation changes.

Accelerating to “peak performance” from a standing start is the result of detailed planning and design. Getting off the starting line first puts you in pole position.  Winners are the best prepared competitors, combining talent, training and ambition.  If you see your company team as gold medal contenders, you already have one foot on the podium.  Performance improvement is not just a theory, it is a practical process built on clear objectives.

Team morale and motivation

The extended period of isolation has affected everyone and many employees will feel disconnected and uncertain about their futures.  Reuniting teams and building momentum will be the priority.  Clear, confident direction will be essential.  Communication of plans and objectives with supporting detail will increase engagement and commitment.

Business recovery will depend on regular bulletins and briefings about progress and achievements.  Sharing good news and celebrating success will forge stronger relationships.   Bringing people together at live events is the most effective way to boost morale and motivation.

Plan corporate events early

Testing and vaccines are expected to be available in the near future.  They will make it safe to organise company events in the right controlled conditions relatively soon.  Planning live events as part of your business recovery programme will give you a competitive advantage and ensure rapid business growth.  Offering employees and channel partners incentives for achieving objectives will demonstrate your confidence and encourage commitment.

The proven methodology of Event ROI allows you to see the results from your conferences, team building and hospitality events.  Post-event research will help you to assess attitudes and monitor performance.

Event management in a new era

The events industry has been severely disrupted by the Covid-19 pandemic, especially the hospitality sector.  Event management companies with strong relationships and a wide range of business contacts are best placed to help corporate clients negotiate with suppliers.  Experience of event planning and expertise in live corporate communications can be adapted to the new era to add value to your events.

Business recovery and growth will rely on close teamwork, trust and efficiency.  People cannot operate in a vacuum and relying on remote working creates unnatural relationships with no personal supervision or interaction.  Live events must be part of your plans for the future if you want to retain the loyalty and involvement of your colleagues and business partners.