The Power of Informal Customer Feedback

Informal customer feedback provides an alternative way to listen to your customers, and is just as powerful and insightful to your organisation as feedback gathered through more structured feedback solutions. But what exactly is informal customer feedback? Informal...

Choosing the right promotional item

We have all at some point been to an exhibition, where we get handed a goody bag and as we walk around the exhibition booths we get handed different promotional items from companies vying for our business. But how many of those items do you actually keep? A good...

How can animated videos complement your online marketing strategy?

3 reasons why you should consider an animated video We’re all familiar with the animated classics that fill our television screens but how can this fun and creative process benefit your charity or business? There are many reasons why you should incorporate animation...

Higher-quality promotional products vs lower-cost alternatives

You probably know about the many benefits of using promotional products for your brand image, perception, awareness and promotion. They help convert prospects into customers and promote your brand; and also encourage customer loyalty. Promotional products often serve...

How the right food photography brings your food to life

Taste, this has to be the first thing to be concerned about when it comes to food. However, what happens when you are trying to sell food, or tempt people to your restaurant, and you have to rely on look? This is where food photography comes into its own. Food...

Why your company should invest in a Freelance SEO Consultant

SEO is the digital marketing tactic of increasing a websites visibility within search engines. SEO stands for Search Engine Optimisation, that is you make sure that your website is correctly optimised and targeted to drive high value organic traffic to your website...