bakergoodchild Achieves Carbon Neutral Status – What it Means and Why it Matters
We’re proud to announce that as of April 2025, bakergoodchild is a Certified Carbon Neutral Business, having offset 237.37 tonnes of CO₂e emissions through verified global projects under the Woodland Fund™...
Elevate Your Christmas Marketing Campaigns with Localization and Cultural Nuance
At Atlas Translations, we know (insert minor humble brag) how to help businesses get it right! Maybe it’s the mulled wine talking, but localising your brand’s holiday campaign involves realising you need to do more...
How much does outdoor advertising cost?
If you’ve ever driven past a bold billboard on a busy high street or spotted a striking ad wrapped around a bus, you’ve already seen outdoor advertising at work. It’s one of the oldest and most effective forms of marketing — and...
Smart XS Ltd – Expert Custom Exhibition Builders
In today’s competitive exhibition landscape, standing out is no longer optional – it’s essential. Businesses attending trade shows and corporate...
From Patients to Participants: Why Multilingual Health Information Is No Longer Optional
Healthcare has changed. Patients are no longer passive recipients of care, following instructions without question and then trotting off to the...
“Why I’m Choosing Humans Over AI for My Test Commercial.”
The question of whether artificial intelligence can truly replace humans is a fascinating and highly relevant one.
Veganuary and the growing trend for eco alternative leathers and plant-based materials for promotional gifting
Veganuary has driven significant new vegan product launches over the last decade resulting in plant-based options becoming more normalised in not...
spotlight
5 Top Tips on How to Make Your Copy Count
Good copywriting has a big impact on marketing campaigns. It can make the difference between people staying on your website and clicking away,...
The Future of TV Advertising: How Data, AI & Virtual Production are Changing the Game
For decades, TV advertising was the gold standard – big budgets, prime-time slots, and mass audiences. But the rise of digital advertising was...
How the World’s Biggest Brands Use Market Research to Fuel Innovation & Business Expansion
Whether a company is launching a new product, entering a new market, or optimising its customer experience, market research lays the foundation for...