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Brand Naming – 7 practical rules to adhere to
Naming is one of the hardest challenges for business owners and brand people to master
Launching the brand internally after a change
The importance of the internal launch (as well as external) after a brand change programme cannot be overstated.
Are you going to let a virus kill your business?
Ok, it may seem that there is nothing you can do about it now… But you would be wrong!
The future of corporate event management
The law of unintended consequences is certainly present in this pandemic scenario. Decisions are being made as knee-jerk reactions to the threat of […]
