bakergoodchild Achieves Carbon Neutral Status – What it Means and Why it Matters
We’re proud to announce that as of April 2025, bakergoodchild is a Certified Carbon Neutral Business, having offset 237.37 tonnes of CO₂e emissions through verified global projects under the Woodland Fund™...
Elevate Your Christmas Marketing Campaigns with Localization and Cultural Nuance
At Atlas Translations, we know (insert minor humble brag) how to help businesses get it right! Maybe it’s the mulled wine talking, but localising your brand’s holiday campaign involves realising you need to do more...
“Why I’m Choosing Humans Over AI for My Test Commercial.”
The question of whether artificial intelligence can truly replace humans is a fascinating and highly relevant one.
Veganuary and the growing trend for eco alternative leathers and plant-based materials for promotional gifting
Veganuary has driven significant new vegan product launches over the last decade resulting in plant-based options becoming more normalised in not...
Why Growing Businesses Are Turning to Fractional CMOs
For many growing businesses, marketing is no longer a side task — but hiring a full-time Marketing Director or CMO can feel like a big leap. The...
Smarter Repurposing: How to Maximise One Shoot
One shoot. Five formats. Ten deliverables. And it all needs to be consistent, clear, and quick. That’s the reality for today’s video producers....
How to write a blog that people want to read
While blogging started in more of a diary format for individuals, it gradually made its way into the commercial arena and is now used by businesses...
spotlight
5 Top Tips on How to Make Your Copy Count
Good copywriting has a big impact on marketing campaigns. It can make the difference between people staying on your website and clicking away,...
The Future of TV Advertising: How Data, AI & Virtual Production are Changing the Game
For decades, TV advertising was the gold standard – big budgets, prime-time slots, and mass audiences. But the rise of digital advertising was...
How the World’s Biggest Brands Use Market Research to Fuel Innovation & Business Expansion
Whether a company is launching a new product, entering a new market, or optimising its customer experience, market research lays the foundation for...