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Animation vs Live Action Video: How to Choose the Right One for Your Business

When it comes to creating a marketing video for your business, the options are endless. However, two popular options are animation and live action video. Each has its unique benefits and drawbacks.

5 Tips To Make Your Direct Mail Stand Out

When using direct mail as a part of your marketing strategy, you want to create high-quality mail that grabs the attention of your target market

Catwalks to Commercials: How Models Shine Beyond the Runway

Models are no longer just confined to the catwalk; they have become the vibrant faces gracing our screens, promoting products with style and...

How much does Direct Mail cost?

The cost of a direct mail campaign can vary greatly depending on several factors, such as the type / format of mailing, the size of the mailing list...

Top tips for effective email marketing

With billions of emails being sent every day, the vast majority fail to make an impression and may not even be opened. There are a number of steps...

Shaking up the Koko Nut

At Episode Two we’re nuts about great packaging design and the solid consumer engagement it can bring. So, when Koko, a leading dairy alternative...

Don’t kill the creative process – how to avoid these 4 common mistakes

From lacklustre lightbulb moments to sure-fire creativity-killers. If you’re looking to get the freshest creative ideas for your business, then...

spotlight

How much profit do trade shows generate

The amount of profit generated by trade show exhibitors can vary greatly depending on factors such as the size of the show, the industry it serves,...

Is Getting Personal Really A Bad Thing? Well Certainly Not When It Comes To Your Customer Communications

In an age where consumers are seeing more advertisements than ever before, getting your message to be relevant, within budget and engaging can often...

How To Combine Print & Digital Marketing

While digital may have become the new norm, traditional forms of marketing, such as print media, can still serve as an effective marketing strategy...