What is Thought Leadership in PR copy and why is it important?
Thought Leadership in PR copy is what sets companies apart from the competition. It demonstrates expertise by sharing valuable information, ideas and opinions. It’s called Thought Leadership because it shapes industry...
“Why I’m Choosing Humans Over AI for My Test Commercial.”
The question of whether artificial intelligence can truly replace humans is a fascinating and highly relevant one.
New Faces, New Moves: Strictly Come Dancing and Jade Thirwall
We’re always delighted to welcome the Strictly Come Dancing team to Broadley Studios, and this year was particularly special.
Scaling Direct Mail Campaigns: From 10k to 1M+ Without Disruption
At 10,000, you might find it relatively easy to manage files, production, checking and fulfilment. At 100,000, those processes become trickier. At a...
Creating a Successful Show Presence: Creating a Stand That Gets Your Brand Noticed.
With hundreds of exhibitors competing for attention, your exhibition stand needs to attract visitors, communicate your proposition quickly and...
Discount Displays strengthens market position with acquisition of Sign-Holders.co.uk and GreenMagic™ Brand
Discount Displays, one of the UK’s leading display and large-format printing companies, hasstrengthened its market position with the acquisition of...
Empica appoints Katy Garland as Head of Strategy and Digital
Bristol-based PR agency Empica has strengthened its senior team with the appointment of Katy Garland as head of strategy and digital.
spotlight
Smarter Repurposing: How to Maximise One Shoot
One shoot. Five formats. Ten deliverables. And it all needs to be consistent, clear, and quick. That’s the reality for today’s video producers....
5 Top Tips on How to Make Your Copy Count
Good copywriting has a big impact on marketing campaigns. It can make the difference between people staying on your website and clicking away,...
The Future of TV Advertising: How Data, AI & Virtual Production are Changing the Game
For decades, TV advertising was the gold standard – big budgets, prime-time slots, and mass audiences. But the rise of digital advertising was...