Once you have addressed the big-ticket optimisations on your store, it’s time to start identifying the micro-moments in your customer journeys that impact propensity to purchase even in a small way
. A £1.3bn redevelopment project is now underway that will transform the Olympia from a corporate event location to consumer hotspot by 2023
The tour is part of a direct-to-consumer marketing strategy, utilising high footfall consumer locations to premier the product, drive trials and ultimately encourage purchase.
At Proctor + Stevenson, we view ABM as marketing that identifies high-value companies within defined sectors, and focuses on generating quality sales leads through targeted strategy and pinpoint messaging.