Meetings and marketing communications
The old adage that there are too many meetings is often true, especially internal meetings. Modern communications technology has made it even easier to justify eating into people’s productive time by involving them in a video conference. Who is monitoring the cost-effectiveness and return on investment (ROI) of these “events”?
A “physical” event inevitably takes time to arrange and the costs of venue, catering, transportation and event management are clear. When delivered by expert event organisers however, live events create unique shared memories and forge valuable new business relationships. Face to face interaction, even with social distancing, ensures personal engagement with your brand message, values and vision. Live events are still the most dynamic form of marketing communications.
The new normal for business events
The Covid-19 pandemic has left a trail of disruption and financial damage in its wake. Companies of all sizes in many sectors face practical constraints as well as massive market contractions. The resurrection and growth of business will depend on trust, with both suppliers and customers seeking reassurances on new issues around health and security.
Effective business communication will be vital in these post-pandemic trading conditions. Messages about products and services, brand values and developments must reach all the right people. Employees and channel partners must be fully informed and involved.
The stage is set for your organisation to present its plans for the future, but now there are more ways to reach your audience. You can choose from a bigger menu of options when designing live communication and recognition events. They include:
- Live events – conferences, exhibitions, meetings and hospitality occasions, with sanitisation, personal protection, safe distancing and other practical measures to protect staff and visitors.
- Live streamed events, combining the audience in the venue with a wider group of invited participants connected via a dedicated telecommunications channel. Presentations and contributions, both verbal and visual, can be made from the meeting location and from other participants across the community.
- Totally “virtual” events, using communications technology to involve invited participants. The ability to present to the group, interject or contribute individually from multiple locations will all be controlled by an event administrator.
Planning and designing virtual meetings and presentations requires the same diligence as any other business communications event. Expert support and advice will ensure that the same return on investment (Event ROI) methodology is applied. Protecting your investment, reputation, business relationships and brand image are all even more compelling priorities when working remotely.
So how can you do this safely? There are cost-effective solutions tested and available to you immediately. Utilising 4G equipment and a streaming mixer interface, our technical team will connect multiple participants to your presentation location and facilitate two-way real time communication. Cameras, operators, audio systems and onsite engineers are all available. A simple package formula allows maximum flexibility and budget control, tailoring solutions to your precise requirements.
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