When is the right time to rebrand?

Originally posted on frostcreative.co.uk

Rebranding is not just about updating your logo or changing your name – it’s a chance to reinvigorate your business and connect with your audience in new and exciting ways. As your company evolves and grows, there will be times when a rebrand is necessary to stay relevant and competitive.

But why should you consider a rebrand, and how can it increase your brand value?
Let’s look at some of the key reasons:

First, a rebrand can update the look and feel of your brand to better reflect your company’s personality and values. If your current brand looks outdated or poorly designed, it may be time for a refresh. A well-executed rebrand can help you attract new customers while retaining existing ones, as we saw with our client Corrigenda, who increased their sales by 25% after our rebrand.

Second, a rebrand can help you gain a competitive advantage by differentiating your brand from others in your industry. By identifying what makes your company unique and building your brand around it, you can stand out from the crowd and excite your customers. Take Aesop, for example, which established itself as a premium brand in the skincare industry through a carefully planned and executed rebrand.

Third, a rebrand may be necessary if your business has changed significantly. Whether you’ve added new products and services or shifted your focus, a rebrand can help clarify your message and communicate your new offerings to customers.

Mighton successfully rebranded after expanding their business beyond just sash window hardware to include specialist paint, and now they’re known for their leading interior and exterior paint solutions.

Fourth, a rebrand can breathe new life into a brand that’s become stale or boring. No matter what you sell, there’s always a way to make your brand more interesting and engaging. By finding an authentic theme, applying some creativity, and telling your story in a compelling way, you can surprise and delight your audience.

We helped AlfLie, a relatively unknown ultra-luxury watch brand, become a known entity within the world’s financial elite. Our approach focused on their unique heritage, strengths and values.

Fifth, a rebrand can be a corrective measure if your brand has developed negative connotations. While it’s not easy to distance a brand from a bad reputation, a well-planned rebrand can help you recover and expand your customer base. Hermes successfully rebranded as Evri following years of poor performance and negative publicity.

Sixth, a rebrand may be necessary after a merger or acquisition to reflect changes in ownership, vision, and priorities. By creating a new identity that reflects shared values and goals, you can ensure a smooth transition and build a strong foundation for the future. We worked with our client WashCo following a 3-way merger and created a new brand that reflected their shared vision, and the result was a stronger and more unified brand identity and increased market share.

Finally, a rebrand may be necessary for startups that have outgrown their initial branding or need to be taken more seriously as they scale. By investing in a professionally designed brand, startups can establish themselves as credible players in their industry and build a foundation for future growth.

Are you ready to rethink, refresh, and revitalize your brand?
A successful rebrand can be a game-changer for your business, but it’s not a decision to be taken lightly. That’s why it’s essential to work with a branding partner who can guide you through the process and help you make strategic decisions that will drive your brand forward. If you’re ready to take the next step, email us to set up a free consultation. Let’s create a brand that inspires and excites your audience, and drives your business to new heights.