Branding

Branding Feed

Rebranding vs. Refreshing the brand: What should we do?

It’s essential for businesses everywhere to stay relevant and competitive. Sometimes, this requires more than just a new product or service.

What are brand values and why do they matter?

Think of them as your business’s north star. Your brand values should be the moral compass which drives everything you do. They should guide and give purpose beyond the bottom line.

Your Brand, Their Voice: Why Audience Feedback Matters

Branding isn’t about creating a visual masterpiece that sits on your shelf – it’s about crafting a powerful identity that resonates with your target audience.

How to Humanise Your Brand with Video Content

Whatever the size of your business, humanising your brand is one of the best ways to get your audience to connect with you.

Brand Definition: The Elements You Actually Need

Brand Definition: The Elements You Actually Need

Your brand isn’t just your logo or your colour palette. It’s your strategic backbone—the framework that determines how you operate, communicate, and grow. Get it right, and everything else falls into place. Get it wrong, and you’re just adding to the noise.

Shaking up the Koko Nut

Shaking up the Koko Nut

At Episode Two we’re nuts about great packaging design and the solid consumer engagement it can bring. So, when Koko, a leading dairy alternative brand, said “help us reinvigorate the on-shelf presence of our coconut-based milk”…we couldn’t wait to get cracking.

Why create an employer brand?

Why create an employer brand?

In a recent project with Colas Rail, we created a bold and daring employer brand and recruitment campaign that helped them stand out in a very competitive job market.