The Retail Conundrum

On the one hand we hear about the near collapse of Sir Philip Green’s empire. On the other, we learn that Amazon is opening a series of high street stores. No one disagrees that the retail landscape is changing, but is it dying or just shedding its old skin in order...

Why An Experience Wins Everytime

Woof know a thing or two about immersive brand experiences – we’ve been doing it successfully for over 15 years. Our understanding of how an experience impacts consumers’ memories and feelings towards a brand, allows us to deliver unforgettable sensory experiences...