by mch | Jan 7, 2021 | Blog, Events, Featured
The future of corporate event management The law of unintended consequences is certainly present in this pandemic scenario. Decisions are being made as knee-jerk reactions to the threat of Covid-19. Such decisions are rarely planned or carefully considered. They...
by mch | Nov 10, 2020 | Blog, Events, Featured
Staying connected with virtual events The physical constraints resulting from the Covid-19 pandemic have a direct impact on relationships, especially in the business-to-business sector. Since March 2020, many planned events have been cancelled or postponed...
by mch | Sep 28, 2020 | Advertising, Blog, Featured
How much does outdoor advertising cost? Outdoor Advertising (OOH) is any type of advertising experienced outside of the home. This type of advertising reaches consumers when they are out and about outside of their homes. The 3 most common type of OOH is: –...
by mch | Aug 26, 2020 | Blog, Events, Featured, Marketing Services
Keeping incentives alive Incentive travel horizons A July survey by the Incentive Research Foundation in the US revealed that many corporate incentive travel programmes are being postponed, not cancelled. Nearly 40% have been rescheduled for 2021. However, budgets...
by mch | Jul 10, 2020 | Advertising, Blog, Featured, Marketing Services, Video
Benefits and advantages of TV Advertising Though online streaming services and video platforms, from Netflix to Youtube, are grabbing more and more eyeballs by the day, it’s a mistake to listen to the naysayers and their rhetoric that TV advertising is dead....
by mch | Mar 3, 2020 | Blog, Branding, Featured, Marketing Services
Things to consider when creating a good brand name Naming can be one of the most time consuming processes to go through for an agency. Everybody has an opinion and will inevitably want to see many options explored. This happens when the team(s) can’t collectively...
