The future of corporate event management

The future of corporate event management The law of unintended consequences is certainly present in this pandemic scenario.  Decisions are being made as knee-jerk reactions to the threat of Covid-19.  Such decisions are rarely planned or carefully considered.  They...

Staying connected with virtual events

Staying connected with virtual events The physical constraints resulting from the Covid-19 pandemic have a direct impact on relationships, especially in the business-to-business sector.  Since March 2020, many planned events have been cancelled or postponed...

How much does outdoor advertising cost?

How much does outdoor advertising cost? Outdoor Advertising (OOH) is any type of advertising experienced outside of the home. This  type of advertising reaches consumers when they are out and about outside of their homes. The 3 most common type of OOH is: –...

Keeping incentives alive

Keeping incentives alive Incentive travel horizons A July survey by the Incentive Research Foundation in the US revealed that many corporate incentive travel programmes are being postponed, not cancelled.  Nearly 40% have been rescheduled for 2021.  However, budgets...