How can digital PR improve your brand’s presence?

Professional PR agencies blend digital with traditional PR methods for the best outcome. However, digital PR campaigns can give brands greater reach and access to a broader audience.

In fact, a staggering 86% of marketing professionals have increased brand awareness using just one or more digital marketing channels. This makes digital PR a powerful way to improve your brand’s presence.

Digital PR examples can serve as a source of inspiration, showcasing specific instances where digital public relations strategies are effectively utilised.

What is digital PR?

Digital PR and traditional PR have the same goals and priorities, but very different methods of getting the job done. They are both concerned with increasing brand awareness and heightening a brand’s reputation.

However, the PR industry is evolving. A digital PR campaign will use all of the new opportunities and channels afforded by the rise of digital. This may involve content marketing, social media and search engine optimisation (SEO) linking into a wider digital marketing strategy.

Press releases play a crucial role in digital PR strategies, securing online editorials and mentions in major publications, which can significantly boost both reputation and traffic.

Generally, digital PR enables brands to reach more people and build authentic relationships with a target audience. It also provides brands with a better way to build credibility and establish trust. Digital public relations is no longer a luxury for brands but is crucial to raising awareness and driving growth.

How can digital PR strategies improve your brand’s presence?

Digital PR is a powerful tool that has amazing benefits for brands and organisations. It can help you reach your target audience, increase brand awareness and boost your reputation. Media coverage is a crucial component of digital PR strategies, emphasising its importance in building brand authority and increasing visibility in the digital landscape.

Digital PR is built to improve your brand’s presence and visibility, and it can do this in the following ways:

Increasing website traffic

Online PR involving the publishing of quality content will give your brand better visibility and credibility. This will help you rank higher on search engines and gain high-quality backlinks from high-authority websites.

Utilising digital PR tools is essential for measuring and tracking the effectiveness of your public relations efforts. These tools help achieve specific PR goals, enhance brand visibility, and establish a strong connection between your business and its audience.

Your brand will then benefit from improved domain authority, increased organic search traffic, and more trust in your website.

Greater engagement on social media platforms

With real-time messaging, direct interaction with audiences and plenty of opportunities to build credibility, social media makes your PR stronger. It’s an essential part of creating your online identity & your customer service function.

Digital PR can also help boost your social media marketing efforts. It can help craft your message and distribute it to a wider audience in real time. This can be particularly effective during times of crisis.

Build relationships with your customers here and reap the results.

Establish yourself as an industry authority

Establishing authority in your industry will help you convince people to invest in your brand. But authority needs to be proven and earned.

Digital PR strategies can give you the third-party validation you need to be established as a credible authority.

Online media coverage, increases brand awareness and online recognition and reinforces that vital third-party validation.

From an owned media perspective, you can build your authority by creating content, such as blogs and videos, which serve to highlight your knowledge and experience. Content which answers important questions, or gives sage advice, can greatly build your presence as an industry authority.

Lead to more sales and leads

Digital PR isn’t about selling your products. It can create the means to nudge customers into purchasing patterns.

PR can raise brand awareness and create brand trust, which is a critical element for sales. 90% of consumers are willing to pay more for a brand they trust.

Create a better image for your brand

Digital PR is all about increasing visibility and promoting a positive brand reputation.

A good digital PR strategy can do this in many ways. Digital PR can help you stay on top of your brand’s online presence through social monitoring. It can also generate positive mentions and conduct crisis control so that your brand maintains a positive image over the long term.

Generate higher-quality backlinks

Digital PR and link building go hand in hand. Digital PR will help you create and distribute linkable assets to make it easier to earn credible backlinks to your site. It will also help you establish brand credibility and authority to earn non-paid third-party endorsements and boost your SEO rankings.

In Summary

We’re not saying that traditional pr is overtaking, or replacing digital PR.

There’s still tremendous value in achieving more traditional pr coverage. A cover of a magazine, a slot on regional or national broadcast media, or a great piece of coverage in your most reputable trade title.

All of these things are great value-adders when it comes to building a brand profile. But they are temporary. A write-up in a key trade title is here one month and gone the next. It provides a brilliant shot in the arm and let’s face it, everyone loves to see their name in print.

But digital pr strategies look to implement tactics that last longer.

Digital presence, by its very nature, is far more long-lasting than linear media. An online article lives longer in the memory. In more ways than one.

The world is built around digital presence now. The lifespan of online information is potentially limitless.

A great piece of social media content can far outstrip the reach of any linear media title. A piece of online coverage is a permanent addition to your online presence.

But digital PR isn’t about converting leads. Not solely.

Digital PR is about putting your brand front and centre so that when the time comes, a customer trusts and believes in your brand enough to go from prospect to customer.