Public Relations

Public Relations Feed

Empica appoints Katy Garland as Head of Strategy and Digital

Bristol-based PR agency Empica has strengthened its senior team with the appointment of Katy Garland as head of strategy and digital.

What are brand values and why do they matter?

Think of them as your business’s north star. Your brand values should be the moral compass which drives everything you do. They should guide and give purpose beyond the bottom line.

How can digital PR improve your brand’s presence?

Professional PR agencies blend digital with traditional PR methods for the best outcome. However, digital PR campaigns can give brands greater reach and access to a broader audience.

Search engine optimisation and social media: how to boost your online visibility

Social media can have a huge impact on your search rankings, but maybe not in the way you think.