Live events deliver the PIE factor

Live events deliver the PIE factor The live events effect Covid-19 has disrupted life across the world.  Its widest impact has been in isolating people from each other. The consequences include a severe economic slump and a strain on public services. The most...

Mattering is the new marketing

Mattering is the new marketing Originally posted on frostcreative.co.uk As a business or brand owner, commercial director or marketing professional, you need to be able to answer the following questions without hesitation: Who are you? What’s the source of your...

The future of corporate event management

The future of corporate event management The law of unintended consequences is certainly present in this pandemic scenario.  Decisions are being made as knee-jerk reactions to the threat of Covid-19.  Such decisions are rarely planned or carefully considered.  They...