by Iliyah2 | Mar 12, 2022 | Blog, Branding, Featured, Marketing Services
Understanding brand architecture Originally posted on frostcreative.co.uk Brand architecture is a very complex subject to understand and in this post we will try and help you learn a little bit more about what it means. Generally speaking there are very few single...
by Iliyah2 | Jun 9, 2021 | Blog, Branding, Featured, Marketing Services
Mattering is the new marketing Originally posted on frostcreative.co.uk As a business or brand owner, commercial director or marketing professional, you need to be able to answer the following questions without hesitation: Who are you? What’s the source of your...
by Iliyah2 | Mar 17, 2021 | Blog, Branding, Featured
Your brand is what other people say about you when you’re not in the room The quote in the title, by Jeff Bezos, Founder and CEO of Amazon, succinctly expresses the truth about branding. At its core, it’s about personal connections and human emotions. Think hard about...
by mch | Jan 7, 2021 | Blog, Events, Featured
The future of corporate event management The law of unintended consequences is certainly present in this pandemic scenario. Decisions are being made as knee-jerk reactions to the threat of Covid-19. Such decisions are rarely planned or carefully considered. They...
by mch | Nov 17, 2020 | Blog, Branding, Featured, Promotional Merchandise
The Psychology of Colour & Logo Design When the time comes to developing a logo for your business – it becomes one of the most defining elements of your brand. Logos are extremely powerful at communicating your ethos, products and most of all your brand identity....
by mch | Nov 10, 2020 | Blog, Events, Featured, Live Streaming
Staying connected with virtual events The physical constraints resulting from the Covid-19 pandemic have a direct impact on relationships, especially in the business-to-business sector. Since March 2020, many planned events have been cancelled or postponed...
