Lockdown Learnings

Lockdown Learnings As we begin the new year by entering another national lockdown, it feels like a good time to reflect and share some of our learnings from creating video content throughout 2020. A stand-out realisation from last year is that no matter what is thrown...

Guerrilla Marketing Projection

Guerrilla Marketing Projection During the national lockdowns over the last year Guerrilla projection marketing has become more popular than ever. Guerrilla marketing projection, street projection or projection bombing is a form of high impact out-of-home advertising....

Launching the brand internally after a change

Launching the brand internally after a change The importance of the internal launch (as well as external) after a brand change programme cannot be overstated. When brand development programmes are undertaken or work done on a new visual identity, it’s common to see...