Calendar Lady’s Christmas Gift Product Review

Sep 8, 2022

Originally featured on calendarlady.co.uk

Here is a useful review of the most popular Corporate Gifts that Businesses in the UK hand out at Christmas. Think carefully about this and check out the ‘Christmas Bauble’ Rating of 0 – 5.

 

 

Christmas Gift Product Review

Pens

Price vs Longevity – It’s a Christmas present, so we’re not talking about the 20p exhibition giveaway Pens. A decent engraved Pen in a presentation box will set you back around £4. They do get lost, run out of ink and get replaced. But it is very personal, so they may keep it for 6 months. (2p per day) 4 Bauble rating
Brand Exposure – Very small advertising area on pens, so it will only be seen by the recipient. Pens do move around though, so your gift may have a few different owners. 1 Bauble
Well Received? – Writing instruments in 1 form or another date back to 3000 BC, so not likely to go out of fashion in a hurry. 4 Baubles
Usefulness – Used by everyone, every day, so no it’s no wonder that Pens grab a massive 30% of the entire promotional gift market on their own ! Very useful. 5 Baubles
Postage – Light, small, even with presentation box are relatively easy to post. 4 Baubles
Overall score 18 out of 25 Baubles.

 

 

Christmas Gift Product Review

Christmas Cards

Price vs Longevity – A batch of 100 Personalised Cards cost about 1.50 each. Opened amongst the Christmas post and put on the window sill for a week before the Christmas shut down. Then in the New Year, they’re binned quicker that you can say “Pass the Paracetamol”. Short life span. 2 Baubles.
Brand Exposure – You can print your company logo in the middle, but much better to pay extra for printing on the front. Good exposure but only for a short time. 1 Bauble
Well Received? – Have been handed out over hundreds of years, very personal, one of the few gifts that you can actually sign. 2 Bauble
Usefulness – Office decoration is the only use other than a few pence to charity. 1 Baubles
Postage – Perfect for posting ! 5 Baubles
Overall score 11 out of 25 Baubles.

 

 

Christmas Gift Product Review

Branded Diaries

Price vs Longevity – Lasts the entire year, cost around £5 each (1.3p per day). 5 Baubles.
Brand Exposure – Diaries are branded on the front. Desk Diaries are usually left open, so your Logo is out of sight. I think we can all work out where Pocket Diaries spend most of their lives, again Logo is not seen. 1 Bauble.
Well Received? – An old fashioned gift in this world of iPhones, iPads and Diaries available on you Outlook email program. But many people use all of these and still need a Diary. 79% use rate. 3 Baubles.
Usefulness – A very handy gift containing dates with space to write next to each, all public holidays and other special pages. World maps, capital cities, star sign dates, summer/winter clock changes, moon phases, future years and London underground map. An often under rated gift. 5 Baubles.
Postage – Pocket Diaries cheap and easy to post, Desk ones cost a bit more. 4 Baubles.
Overall score 18 out of 25 Baubles.

 

 

Christmas Gift Product Review

Promotional Calendars

Price vs Longevity – Lasts the entire year, cost around £5 each (1.3p per day). 5 Baubles.
Brand Exposure – Fantastic way of showing off your logo to your customer and their visitors. The best way to get on your customers wall or desk. 5 Baubles.
Well Received? – Not the most exciting gift, a bit old fashioned but with a 85% use rate, the Calendar is up there with the best. 3 Baubles.
Usefulness – With 3 month to view at all times, it’s used every day of the year, people mark appointments, plan holidays and can view dates whilst on the phone. Used daily 5 Baubles.
Postage – Desk Calendars and A4 Wall Calendars are around 70p to post 2nd class. Be careful about larger calendars as they come under the ‘Packet’ category, (which is a clue to what you will pay) it can be over £2.50. Best handed out by staff or sent with other items. 3 Baubles.
Overall score 21 out of 25 Baubles.

 

 

Christmas Gift Product Review

Bottles of Wine

Price vs Longevity – A decent bottle of plonk will set you back around £8 and only last 2 days if you’re lucky (£4 a day) Ouch! 0 Baubles
Brand Exposure – You can splash out and get your logo printed on the label, but as your customer will take it home, no one will see it for those valuable 2 days. 0 Baubles
Well Received? – I have never heard of a Bottle of Wine getting turned down, your smiling customer will thank you greatly, as they stash it in the bottom of the brief case. 100% use rate. 5 Baubles.
Usefulness – Serves a purpose I suppose….1 Bauble
Postage – Difficult to post, best handed out in person. 1 Bauble.
Overall score 7 out of 25 Baubles.

 

 

Christmas Gift Product Review

Hampers

Price vs Longevity – A good hamper packed with goodies, costs around £25 and will keep their taste buds thinking of you for around a month (83p per day to keep your name on the tip of their tongue !) 1 Bauble.
Brand Exposure – No designated area for Branding, so best to put on a sticker and a card at the bottom of the basket. 0 Baubles
Well Received? – Just like a partner, you can get to a customer’s heart through their stomach. Food can’t fail. 5 Baubles.
Usefulness – More luxury than useful. Often comes in a handy wicker basket though. 2 Baubles
Postage – Be afraid, be very afraid….this product is heavy. Best to pick a few most valuable, local customers and deliver in person. 0 Bauble
Overall score 8 out of 25 Baubles.

“Leading Promotional Gift Supplier Calendar Lady Promotions, Launch Youtube Channel. It’s packed with tips for Businesses on Marketing, Branding, Logos, Trade shows and Exhibition advise, Competitions and more. No subscription needed, just take a peek for free !”

https://www.youtube.com/channel/UCA1c59eXSRY31xp_i1KJf0w

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