bakergoodchild Achieves Carbon Neutral Status – What it Means and Why it Matters
We’re proud to announce that as of April 2025, bakergoodchild is a Certified Carbon Neutral Business, having offset 237.37 tonnes of CO₂e emissions through verified global projects under the Woodland Fund™...
5 Top Tips on How to Make Your Copy Count
Good copywriting has a big impact on marketing campaigns. It can make the difference between people staying on your website and clicking away, between customers and prospects liking and disliking your brand, and...
Why Omnisend Is the Smart Move for Brands Moving Away from Yotpo Email & SMS
When Yotpo announced that its email and SMS marketing tools would no longer be included in its core platform offering, it forced ecommerce brands across the UK to make a tough but urgent decision: stay within the Yotpo ecosystem...
Why your video production company needs to know your numbers.
When embarking on your video production journey and engaging with production companies, there’s one fundamental request that, if heeded, will...
bakergoodchild Achieves Carbon Neutral Status – What it Means and Why it Matters
We’re proud to announce that as of April 2025, bakergoodchild is a Certified Carbon Neutral Business, having offset 237.37 tonnes of CO₂e emissions...
Why Lawyers and Law Firms Should Use Promotional Products and Merchandise
In an industry where trust, professionalism, and brand recognition are essential, law firms must find innovative ways to stand out. Promotional...
Pharmacovigilance Translation: Drug Safety Across The Global Language Market
Here’s the thing about drug safety: it doesn’t end the moment a medication gets regulatory approval and hits pharmacy shelves. That’s actually just...
spotlight
The Future of TV Advertising: How Data, AI & Virtual Production are Changing the Game
For decades, TV advertising was the gold standard – big budgets, prime-time slots, and mass audiences. But the rise of digital advertising was...
How the World’s Biggest Brands Use Market Research to Fuel Innovation & Business Expansion
Whether a company is launching a new product, entering a new market, or optimising its customer experience, market research lays the foundation for...
Who hires a copywriter and why?
Depending on your business type and even your individual career experience, hiring a copywriter might be second nature to you, or it might be...