. A £1.3bn redevelopment project is now underway that will transform the Olympia from a corporate event location to consumer hotspot by 2023
The tour is part of a direct-to-consumer marketing strategy, utilising high footfall consumer locations to premier the product, drive trials and ultimately encourage purchase.
At Proctor + Stevenson, we view ABM as marketing that identifies high-value companies within defined sectors, and focuses on generating quality sales leads through targeted strategy and pinpoint messaging.
Over the last year, a whopping 96%* of mail was engaged with. That’s a record level. On average, people interact with an item of mail 4 times.