The Future of TV Advertising: How Data, AI & Virtual Production are Changing the Game
For decades, TV advertising was the gold standard – big budgets, prime-time slots, and mass audiences. But the rise of digital advertising was the game changer. Google led the way with precision-targeted ads in...
Who hires a copywriter and why?
Depending on your business type and even your individual career experience, hiring a copywriter might be second nature to you, or it might be something you didn’t even know you could do.
Why Intrepid Travel chose Radioville
It was the first time Intrepid Travel had advertised in the UK and they chose radio because of its ability to connect with people on an emotional level and because of radio’s strong ROI credentials.
Brief Smart, Get Smart: How to Talk to AI Tools
We’re going right to the core of any successful AI output: The Prompt. You wouldn’t brief your editor with “just make it good.” So don’t brief AI...
Atlas Translations: A Proofreader’s Top 10 Steps to Flawless Translated Content
Translation consists of several moving parts, but it’s more than just swapping words between languages—it’s about being clear, accurate and...
Sir David Attenborough: Hosting a Legend | Broadley Case Study
We were delighted to welcome Sir David Attenborough back to Broadley Studios for a filmed contribution to Our Story with Sir David Attenborough, a...
AI and Media Planning
A brilliant read from Director of Growth at Mostly Media, Alex Pilkington, on AI and why human creativity in media planning matters more than...
spotlight
Beyond the Catwalk: The Unsung Heroes of Advertising
At BMA Hands, we represent the unsung heroes of advertising – the hands that showcase exquisite jewellery, demonstrate innovative products, and...
What is Cold Foil Printing?
In the world of printing and packaging, cold foil printing has emerged as an innovative and cost-effective technique that elevates design to a new...
Unleash Your Creativity with Custom Exhibition Stands
By moving beyond off-the-shelf designs and investing in a bespoke stand, you can create an eye-catching display that reflects your brand’s...