Sales Promotion

Sales Promotion Feed

Sales Promotion – Does it add value and what does it cost in 2021?

Over the decades followed more highly successful promotions which shows Britons love to participate in a good promotion – and the latest research for 2020 will show that we still do today.

Get the Light Right – Importance of Retail Lighting

The world of retail has changed enormously in recent years, with consumers focusing on more than just the products themselves.

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How to Integrate Consumer Prizes and Trade Incentives

We generally think of prizes being for consumers, and incentives being for staff and sales teams, but the line is blurred.