Direct Mail
Direct Mail
Fulfilment
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How much does Direct Mail cost?
The cost of a direct mail campaign can vary greatly depending on several factors, such as the type / format of mailing, the size of the mailing list and the type of paper & printing required.
The Carbon Footprint of Mail: By Royal Mail Marketreach
From sourcing to recycling, this thorough Life Cycle Assessment (LCA) reveals the environmental impact of each stage of the mail process.
5 Tips To Make Your Direct Mail Stand Out
When using direct mail as a part of your marketing strategy, you want to create high-quality mail that grabs the attention of your target market
Hybrid Is The Future, And We’re Not Talking About Vehicles Or Working, We’re Talking About Mail
The word Hybrid can seem like a buzz word in 2023, we now drive Hybrid Vehicles and have Hybrid Working arrangements.
Is Getting Personal Really A Bad Thing? Well Certainly Not When It Comes To Your Customer Communications
In an age where consumers are seeing more advertisements than ever before, getting your message to be relevant, within budget and engaging can often seem to marketeers like a puzzle.
How To Combine Print & Digital Marketing
While digital may have become the new norm, traditional forms of marketing, such as print media, can still serve as an effective marketing strategy to attract consumers.
Why you should be planning your Christmas mail campaigns now
If you’re planning to send a Christmas mailing campaign, it’s important to start planning well in advance.
Unleash the magic of mail
Over the last year, a whopping 96%* of mail was engaged with. That’s a record level. On average, people interact with an item of mail 4 times.
Royal Mail have just announced their new January to March 2020 Incentive
During this incentive period you can send incremental Advertising Mail, Responsible Mail and Partially Addressed Mail, for as little as 12 pence per item.
Artificial Intelligence Powered Direct Mail Increases Engagement and Boosts Profits
For many years a fundamental of direct marketing has been personalisation – so what’s changed? Digital marketing has given us the ability to deliver the right message, at the right time, to the right person in the online environment, and now direct mail can be just as intelligent.
6 Postcard Marketing Mistakes To Avoid
Follow Baker Goodchild’s ten step checklist to achieve direct mail success
16 page Catalogue mailing uses AI
First Move has just produced a 5,000 A5 catalogue mailing, which contained 6,421 different product descriptions and images. Each catalogue was totally unique not only in the products and images shown, but also in the messaging.
5 Reasons To Outsource Your Fulfilment
Here we explain some reasons as to why outsourcing your fulfilment can benefit your business.
Yorkshire fulfilment company goes ‘Organic’
Fulfilment company has gained certification from the Soil Association to handle e-commerce orders for organic health supplements