Direct Mail

Over the last year, a whopping 96%* of mail was engaged with. That’s a record level. On average, people interact with an item of mail 4 times.

During this incentive period you can send incremental Advertising Mail, Responsible Mail and Partially Addressed Mail, for as little as 12 pence per item.

For many years a fundamental of direct marketing has been personalisation – so what’s changed? Digital marketing has given us the ability to deliver the right message, at the right time, to the right person in the online environment, and now direct mail can be just as intelligent.

Follow Baker Goodchild’s ten step checklist to achieve direct mail success

First Move has just produced a 5,000 A5 catalogue mailing, which contained 6,421 different product descriptions and images. Each catalogue was totally unique not only in the products and images shown, but also in the messaging.