Marketing

Marketing Feed

Tips and Tricks for Improving Conversion Rates

Once you have addressed the big-ticket optimisations on your store, it’s time to start identifying the micro-moments in your customer journeys that impact propensity to purchase even in a small way

5 reasons why you need to add account-based marketing to your plans today

At Proctor + Stevenson, we view ABM as marketing that identifies high-value companies within defined sectors, and focuses on generating quality sales leads through targeted strategy and pinpoint messaging.

The Importance of Integrated Marketing Communications

Some call it omnichannel marketing, some prefer multichannel attribution, but whichever way you look at it, it’s all about functioning from a single perspective.

How Proctors is championing leadership equality in the South West

We all know how important it is to encourage equality through our culture in the workplace. But it’s no secret that women are underrepresented in senior leadership positions.