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Why it is important to continually evolve your brand for market success
But if our brand is working well already, surely the best thing to do is carry on with it for a consistent approach? While there is certainly merit in keeping a brand consistent, to help make it recognisable, you also need to keep up with the market if you want to succeed. The fact is, the world is […]
Healthcare marketing tactics to engage with physicians
As a marketing expert, getting healthcare professionals and physicians to engage with you can be quite difficult. It’s not as simple as an elevator pitch to the average businessman. The process can be complex and involves a lot of forethought.
Complex ≠ Complicated: 4 Best Practices to Turn B2B Communication into Exciting Content
Since we started, developments in digital marketing have been happening faster than ever and we have learnt a lot on the journey. The most important lesson of all? Visual storytelling is the most relevant and effective marketing solution to communicating complex ideas.
How to Get the Most out of Your Product Sampling Campaigns
According to a recent study, 96% of customers who had an interest in a product said they were more likely to purchase as a result of trying or experiencing it – so it’s no wonder that product sampling campaigns form a critical component of many marketing plans.
7 key learnings from 20 years in sales promotion (that will transform your next campaign)
After 20+ years of creating and observing sales promotion campaigns for some of the UK’s best loved brands, we’ve learnt […]
How is healthcare marketing changing?
From online medical consultation to the estimation of human cognition through artificial intelligence, technology in this digital age is continuously advancing.
How to Integrate Consumer Prizes and Trade Incentives
We generally think of prizes being for consumers, and incentives being for staff and sales teams, but the line is blurred.
How being a micro-influencer is changing Fashion Week
Achieving visual continuity across multiple platforms greatly increases the chances of the campaign resonating with your consumer.
Why An Experience Wins Everytime
Immersive experiences work because they envelop the user in a world where they connect directly, making them more likely to pick a brand or service over others.
Experiential Marketing: The Answer to Your Trade Show Woes?
Nichola Clydesdale, Marketing Director at leading promotional staffing agency Envisage Promotions highlights how bringing trade show marketing alive will have a positive impact on a brand
The Importance of Integrated Marketing Communications
Putting all your eggs in one basket can have multiple benefits for your business; here’s why we’re loving integrated marketing, and you should be too.
The Influencer Content Barometer: Rudy Mancuso, PewDiePie & ThreadBanger campaigns reviewed
REDPILL reviews three influencer videos and assesses the reasons behind their social performance
Ad Blockers: do your customers use them?
Ad blockers. You may not realise it, but your customers may be using them.
How BIM and VR are transforming workplace design and marketing
Designers and property agents generally use plans, photography, video and CGIs to present workplace possibilities to prospective occupiers.
How to Plan a Marketing Automation Strategy for Success
As Marketing Automation has gained momentum, marketers are quickly looking for the best and easiest way to pull off a successful Marketing Automation strategy.