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Something to Ponder

As business owner I want to try and offer as much support to other businesses as possible, I also wanted to share a different way of looking at this crisis and the impact it is having on all our businesses

Tips that will enhance your digital presence

In an increasingly digital world, it’s becoming more and more important for brands to craft online experiences which stand out to the end user

Things to consider when creating a good brand name

Naming is certainly not easy, but it should be a fun and rewarding process to undertake for all involved

Will 2020 be the year of change for your business?

If, like us, you are looking to put 2019 to bed and are endeavouring to push your business onwards and upwards in 2020 then hopefully this post will get you thinking.

5 restaurant marketing ideas that really do work

Countless restaurant owners and marketers have already tried and tested every digital strategy and marketing platform out there and we’ve waded through the results to bring you 5 of the most effective restaurant marketing tips.

Rugby World Cup 2019 – languages and translation in rugby

International sporting tournaments are, more often than not, a welcome celebration of different cultures from around the world. Cultures which are manifest, not only in the colourful support in the stadiums but frequently in the sporting identities of the teams playing.

Why it is important to continually evolve your brand for market success

But if our brand is working well already, surely the best thing to do is carry on with it for a consistent approach? While there is certainly merit in keeping a brand consistent, to help make it recognisable, you also need to keep up with the market if you want to succeed. The fact is, the world is […]

Healthcare marketing tactics to engage with physicians

As a marketing expert, getting healthcare professionals and physicians to engage with you can be quite difficult. It’s not as simple as an elevator pitch to the average businessman. The process can be complex and involves a lot of forethought.

Complex ≠ Complicated: 4 Best Practices to Turn B2B Communication into Exciting Content

Since we started, developments in digital marketing have been happening faster than ever and we have learnt a lot on the journey. The most important lesson of all? Visual storytelling is the most relevant and effective marketing solution to communicating complex ideas.

How to Get the Most out of Your Product Sampling Campaigns

According to a recent study, 96% of customers who had an interest in a product said they were more likely to purchase as a result of trying or experiencing it – so it’s no wonder that product sampling campaigns form a critical component of many marketing plans.