Branding
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How Herd Mentality Can Give Your Brand an Edge
For businesses today, simply being seen isn’t enough. Brands need reinforcement, not just awareness, because people don’t just buy products, they follow behaviours.
Why Royal Airforce Museum chose Radioville
Their purpose is to share the story of the Royal Air Force, past, present and future – using its people and the 1.3 million objects in their collections in order to engage, inspire and encourage learning.
The Importance of Company Culture in Employer Branding
Businesses that invest in cultivating a positive and authentic culture not only attract top talent but also enhance engagement, productivity, and retention.
Why Creativity, Psychology & Data Drive Brand Success
At Frost, we believe branding is about much more than just aesthetics, it’s about understanding how people think, behave and make decisions. It’s about crafting distinctive brands that cut through the noise and make an impact.
The New Wave of Branded Content Production: Crafting Stories That Resonate in 2025
In a world where audiences are bombarded with content from every direction, branded storytelling has become the most effective way for brands to stand out. At Broadley Studios, we’ve seen this shift in branded content production up close.
How the World’s Biggest Brands Use Market Research to Fuel Innovation & Business Expansion
Whether a company is launching a new product, entering a new market, or optimising its customer experience, market research lays the foundation for confident, strategic decision-making.
Rebranding vs. Refreshing the brand: What should we do?
It’s essential for businesses everywhere to stay relevant and competitive. Sometimes, this requires more than just a new product or service.
What are brand values and why do they matter?
Think of them as your business’s north star. Your brand values should be the moral compass which drives everything you do. They should guide and give purpose beyond the bottom line.
Your Brand, Their Voice: Why Audience Feedback Matters
Branding isn’t about creating a visual masterpiece that sits on your shelf – it’s about crafting a powerful identity that resonates with your target audience.
How to Humanise Your Brand with Video Content
Whatever the size of your business, humanising your brand is one of the best ways to get your audience to connect with you.
Brand Definition: The Elements You Actually Need
Your brand isn’t just your logo or your colour palette. It’s your strategic backbone—the framework that determines how you operate, communicate, and grow. Get it right, and everything else falls into place. Get it wrong, and you’re just adding to the noise.
Our favourite web design and development trends for 2024
2023’s web design trends included retro vibes, open-source collaboration, fun for the sake of it, and gated content. What does the current year have in store for designers and developers?
Unveiling Brand Purpose and Moving Beyond Taglines
In this article, we un-pick the layers of brand purpose, dispelling misconceptions and guiding you toward a clearer understanding of what it is.
Branding trends to create meaningful experiences in 2024
“This year, I wanted to take a look at branding trends in a more holistic light, and explore how the identity and interactions of a business are being shaped to give 2024’s consumers the best possible experiences.”