Branding

Branding Feed

The Importance of Company Culture in Employer Branding

Businesses that invest in cultivating a positive and authentic culture not only attract top talent but also enhance engagement, productivity, and retention.

Why Creativity, Psychology & Data Drive Brand Success

At Frost, we believe branding is about much more than just aesthetics, it’s about understanding how people think, behave and make decisions. It’s about crafting distinctive brands that cut through the noise and make an impact.

Multi-Camera Live Stream & Green Screen: EXPANA at Broadley

In a world where audiences are bombarded with content from every direction, branded storytelling has become the most effective way for brands to stand out. At Broadley Studios, we’ve seen this shift in branded content production up close.

How the World’s Biggest Brands Use Market Research to Fuel Innovation & Business Expansion

Whether a company is launching a new product, entering a new market, or optimising its customer experience, market research lays the foundation for confident, strategic decision-making.

Brand Definition: The Elements You Actually Need

Brand Definition: The Elements You Actually Need

Your brand isn’t just your logo or your colour palette. It’s your strategic backbone—the framework that determines how you operate, communicate, and grow. Get it right, and everything else falls into place. Get it wrong, and you’re just adding to the noise.