Branding

Branding Feed
Giving your brand a human heart

Giving your brand a human heart

For a brand to succeed – to be memorable, to resonate, to be the preferred choice – it needs to have humanity at its heart

Something to Ponder

Something to Ponder

“As a business owner I want to try and offer as much support to other businesses as possible, I also wanted to share a different way of looking at this crisis and the impact it is having on all our businesses”

What is a brand messaging framework?

What is a brand messaging framework?

A big component of effective branding is being able to communicate your brand message in a compelling way. Regardless of what you’re writing for, from a corporate leave behind, a sales presentation or a social media post, the language should be consistent and always reinforce your brand’s values and beliefs. A brand messaging framework […]

Don’t run before you can walk

Don’t run before you can walk

As an agile strategic branding and design business we are fortunate enough to work with ambitious businesses of all shapes and sizes, from start-ups through to large national organisations. Regardless of the business size we find each company that engages us has aspirations of becoming something much bigger and better. […]

Why it is important to continually evolve your brand for market success

Why it is important to continually evolve your brand for market success

But if our brand is working well already, surely the best thing to do is carry on with it for a consistent approach? While there is certainly merit in keeping a brand consistent, to help make it recognisable, you also need to keep up with the market if you want to succeed. The fact is, the world is […]