Branding

Branding Feed

Why Creativity, Psychology & Data Drive Brand Success

At Frost, we believe branding is about much more than just aesthetics, it’s about understanding how people think, behave and make decisions. It’s about crafting distinctive brands that cut through the noise and make an impact.

How the World’s Biggest Brands Use Market Research to Fuel Innovation & Business Expansion

Whether a company is launching a new product, entering a new market, or optimising its customer experience, market research lays the foundation for confident, strategic decision-making.

Rebranding vs. Refreshing the brand: What should we do?

It’s essential for businesses everywhere to stay relevant and competitive. Sometimes, this requires more than just a new product or service.

What are brand values and why do they matter?

Think of them as your business’s north star. Your brand values should be the moral compass which drives everything you do. They should guide and give purpose beyond the bottom line.

Brand Definition: The Elements You Actually Need

Brand Definition: The Elements You Actually Need

Your brand isn’t just your logo or your colour palette. It’s your strategic backbone—the framework that determines how you operate, communicate, and grow. Get it right, and everything else falls into place. Get it wrong, and you’re just adding to the noise.

Shaking up the Koko Nut

Shaking up the Koko Nut

At Episode Two we’re nuts about great packaging design and the solid consumer engagement it can bring. So, when Koko, a leading dairy alternative brand, said “help us reinvigorate the on-shelf presence of our coconut-based milk”…we couldn’t wait to get cracking.