Branding

Branding Feed

Brand Momentum Wins Sales & Marketing Business Book Award 2025

The groundbreaking book Brand Momentum, written by Tony Lewis, scooped the Sales and Marketing top prize at the Business Book Awards held in Wembley, London, on 10th September. Now in their eighth year, the Awards recognise the best in business writing and thought leadership worldwide.

How Herd Mentality Can Give Your Brand an Edge

For businesses today, simply being seen isn’t enough. Brands need reinforcement, not just awareness, because people don’t just buy products, they follow behaviours.

Why Royal Airforce Museum chose Radioville

Their purpose is to share the story of the Royal Air Force, past, present and future – using its people and the 1.3 million objects in their collections in order to engage, inspire and encourage learning.

The Importance of Company Culture in Employer Branding

Businesses that invest in cultivating a positive and authentic culture not only attract top talent but also enhance engagement, productivity, and retention.

Brand Definition: The Elements You Actually Need

Brand Definition: The Elements You Actually Need

Your brand isn’t just your logo or your colour palette. It’s your strategic backbone—the framework that determines how you operate, communicate, and grow. Get it right, and everything else falls into place. Get it wrong, and you’re just adding to the noise.