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Jules Akel designs new version of the Brig O’Perth brand
“I help brands create an emotional bond with their audiences, one way is through nostalgia—implying that the better things of the past have been lovingly preserved.”
Brand development programme – stages of work
When undertaking a brand development programme, branding agencies will normally split the work into a series of phases.
Brand design in 2022 – what to be aware of? | Ice House Design
As the year closes in, what should you be aware of in brand design in 2022. It’s important that brands keep up with being meaningful and engage with audiences.
Understanding brand architecture
Brand architecture is a very complex subject to understand and in this post we will try and help you learn a little bit more about what it means.
Genesis Personal Assistants are revolutionising the car buying experience for customers
Retail experience specialists, Stellar, worked with Genesis to carefully select and specially train each Genesis Personal Assistant to prioritise service over sales.
Bosch launch FreshUp with experiential tour
The tour is part of a direct-to-consumer marketing strategy, utilising high footfall consumer locations to premier the product, drive trials and ultimately encourage purchase.
Print your Pantone colour with XG expertise
Pantone references are universally understood colour codes, often used in branding and design. But how does this translate when using modern print methods, and how are you guaranteed the high standard of products you expect from us?
Mattering is the new marketing
Branding is strategic and should be intertwined with your business strategy. It has to be part of the same DNA. If it’s not then your marketing is never going to be as effective as it could be.
Stellar selected as exclusive partner for UK Genesis launch
Retail experience specialist, Stellar, has been chosen as the official staffing partner of luxury car brand Genesis as they prepare to launch their London studio next month.
How are you managing your brand?
Managing a brand is a full time role and can be a challenging one. One that will vary depending on the organisation size and whether you are an owner of the business or an employee.
Why hire a branding and communications consultancy?
Understanding how branding strategies and business strategies need to be closely aligned is pivotal to achieving your long term objectives
Get the Light Right – Importance of Retail Lighting
The world of retail has changed enormously in recent years, with consumers focusing on more than just the products themselves.
Your brand is what other people say about you when you’re not in the room
The quote in the title, by Jeff Bezos, Founder and CEO of Amazon, succinctly expresses the truth about branding. At its core, it’s about personal connections and human emotions.
Notice anything different in this image?
Humans are naturally drawn towards spotting things that are different