Branding
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Our favourite web design and development trends for 2024
2023’s web design trends included retro vibes, open-source collaboration, fun for the sake of it, and gated content. What does the current year have in store for designers and developers?
Unveiling Brand Purpose and Moving Beyond Taglines
In this article, we un-pick the layers of brand purpose, dispelling misconceptions and guiding you toward a clearer understanding of what it is.
Branding trends to create meaningful experiences in 2024
“This year, I wanted to take a look at branding trends in a more holistic light, and explore how the identity and interactions of a business are being shaped to give 2024’s consumers the best possible experiences.”
The Role of Employer Branding in Talent Acquisition
Employer branding, the reputation a company holds as an employer, plays a pivotal role in shaping the perception of potential and current employees and contributes to the long-term success of an organisation.
Should Brand Strategy be called Something Else?
The term “brand strategy” has become a ubiquitous phrase. It seems that when you talk about strategy, people get it. Stick the word ‘brand’ in front and people struggle
Shaking up the Koko Nut
At Episode Two we’re nuts about great packaging design and the solid consumer engagement it can bring. So, when Koko, a leading dairy alternative brand, said “help us reinvigorate the on-shelf presence of our coconut-based milk”…we couldn’t wait to get cracking.
Your packaging needs to win their eyes…
Without question, you need the attention of your audience before you can engage them, so how do you open their eyes and ensure their focus is where you want it?
Simple ways to improve the user experience of your website
Websites that launch can often appear dated in only a few months so it is important to keep on top of your website and make improvements to your existing site that doesn’t mean you need a full redesign and rebuild.
Why create an employer brand?
In a recent project with Colas Rail, we created a bold and daring employer brand and recruitment campaign that helped them stand out in a very competitive job market.
Brand Tracking – Free Health Check
Vision One have an innovative brand tracking tool, BrandVision which includes new metrics this year to help brands go further.
When is the right time to rebrand?
Rebranding is not just about updating your logo or changing your name – it’s a chance to reinvigorate your business and connect with your audience in new and exciting ways.
Beet the best!
Creative agency Episode Two have revamped the packaging design for award-winning sports nutrition brand Beet It Sport to expand their reach and help bring the natural, sports enhancing benefits of beetroot to a mainstream audience.
Challenges and Considerations of Brand Mergers
It may be two or more entirely separate organisations coming together or it may be bodies within the same structure. Either way, the principles are the same and the thinking comes from a similar place.
How are you managing your brand? (↗)
No shiny logo and visual style can trick people into seeing your brand in a radically new way. But the right brand can influence people – providing it’s paired with the right behaviours.