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AI and Media Planning

A brilliant read from Director of Growth at Mostly Media, Alex Pilkington, on AI and why human creativity in media planning matters more than ever…

London Lites partners with Frasers Group to launch a brand new digital-OOH platform, The Cube

London Lites is partnering with Frasers Group to launch a brand new digital-OOH platform, The Cube, at its Flagship store on London’s […]

The Future of TV Advertising: How Data, AI & Virtual Production are Changing the Game

For decades, TV advertising was the gold standard – big budgets, prime-time slots, and mass audiences.

But the rise of digital advertising was the game changer. Google led the way with precision-targeted ads in the early 2000s, giving brands a […]

Latest RAJAR Figures Announced

The latest RAJAR sweep has shown that more people are listening to radio than ever before.

AI and Media Planning

AI and Media Planning

A brilliant read from Director of Growth at Mostly Media, Alex Pilkington, on AI and why human creativity in media planning matters more than ever…