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Rugby World Cup 2019 – languages and translation in rugby
International sporting tournaments are, more often than not, a welcome celebration of different cultures from around the world. Cultures which are manifest, not only in the colourful support in the stadiums but frequently in the sporting identities of the teams playing.
England Rugby RWC Squad: A lesson in team building?
We have always been big rugby fans at Mash – and our partnership with Twickenham Stadium has only fuelled the fire – so we’re all very excited about the forthcoming Rugby World Cup. Sixteen years on from that jaw dropping Johnny Wilkinson moment, could England do it again?
Artificial Intelligence Powered Direct Mail Increases Engagement and Boosts Profits
For many years a fundamental of direct marketing has been personalisation – so what’s changed? Digital marketing has given us the ability to deliver the right message, at the right time, to the right person in the online environment, and now direct mail can be just as intelligent.
Why it is important to continually evolve your brand for market success
But if our brand is working well already, surely the best thing to do is carry on with it for a consistent approach? While there is certainly merit in keeping a brand consistent, to help make it recognisable, you also need to keep up with the market if you want to succeed. The fact is, the world is […]