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“Why I’m Choosing Humans Over AI for My Test Commercial.”
The question of whether artificial intelligence can truly replace humans is a fascinating and highly relevant one.
Veganuary and the growing trend for eco alternative leathers and plant-based materials for promotional gifting
Veganuary has driven significant new vegan product launches over the last decade resulting in plant-based options becoming more normalised in not only dietary terms but product selection of everyday items. The promotions industry too has seen growth in the use of plant-based alternatives, and this is reflected in the vegan product offerings.
Why Growing Businesses Are Turning to Fractional CMOs
For many growing businesses, marketing is no longer a side task — but hiring a full-time Marketing Director or CMO can feel like a big leap. The result? Plenty of activity, rising spend, but limited clarity on what’s actually driving growth.This is where the concept of a Fractional CMO has gained real traction.
Smarter Repurposing: How to Maximise One Shoot
One shoot. Five formats. Ten deliverables. And it all needs to be consistent, clear, and quick.
That’s the reality for today’s video producers. We’re not making one film anymore. We’re making 9:16 reels, square carousels, widescreen edits, teaser trailers, and silent subtitles, all from the same footage. The goal is to reach different audiences, on different platforms, with one aligned message.