How To Combine Print & Digital Marketing

Originally featured on arcanedirectmarketing.co.uk

The digital world has quickly become integrated and ingrained in our everyday lives. This has led to a rapid uptake of digital marketing by businesses. However, with so much competition, it’s become increasingly difficult for organisations to break through the digital clutter and really grab the attention of their target market. 

While digital may have become the new norm, traditional forms of marketing, such as print media, can still serve as an effective marketing strategy to attract consumers. You may be wondering how this could be possible. 

However, traditional marketing like print media and direct mail is still incredibly effective when it comes to grabbing consumers’ attention and building trust in your brand. Additionally, advances in technology have made it possible to create individualised print media that can be integrated with your digital marketing. 

But how exactly do you do this? We’re here to help answer that question and show you a few simple ways you can use print media and even other traditional tools like direct mail, to complement and enhance your digital marketing campaigns. 

Print Marketing: Why It Still Matters & How It Can Help Your Business

Printed media comes in various forms such as newspapers, magazines, billboards and direct mail. It offers businesses numerous advantages that make it a relevant marketing tool to keep around. 

One of its greatest advantages that make it a marketing tool worth using is that it presents consumers with a physical item which they can interact with. It has the ability to appeal to all of the senses, creating a lasting impression and often an emotional connection too. 

Another important consideration is that print marketing materials are known to result in positive consumer perceptions – it leads to consumers perceiving your brand as more genuine and reliable. This is especially true when you create high-quality print media. 

In addition to this, print media is often around for an extended period of time, unlike digital media and adverts (for example, video ads on Instagram stories only last for 15 seconds and then they’re gone). This means that, generally, consumers will see the same print media advert several times. 

In addition to this, it’s been found that people like engaging with print media more so than digital. When consumers actively read and/or concentrate on print media, it results in higher information retention and trust in the information conveyed to them. 

Lastly, print marketing also offers businesses a cost-effective form of advertising – no matter what your budget may be, you can easily implement this form of marketing. 

Creating The Balance Between Print & Digital Marketing

While digital marketing has become the norm for many businesses and organisations, print marketing offers numerous benefits for your business. Luckily, there’s no need to choose between one or the other. You can easily use print marketing to complement your digital efforts, resulting in more effective campaigns – especially when measured against the right metrics. However, it’s important to find the right balance between these two mediums. 

Print And Social Media

Instagram, Facebook, Twitter… These social media platforms (and many others) are ingrained into our everyday lives. However, as a business, you want to gain more followers and get your audience to engage with you more and hopefully buy your product or service. 

Print media can easily help with this. By adding your social media handles and unique hashtags to your print media, you can easily direct people to your social media channels and get them to engage with you. Of course, this can go both ways. The data you capture from your digital platforms can easily be used to inform your print media campaigns and decisions, leading to better results. 

Print And Other Digital Marketing Tools

Print can still be used to complement other digital marketing tools, such as email and websites. With the use of personalised URLs and QR codes, you can easily drive more traffic to your site through the use of print media. 

What’s more, you can also use your print marketing to showcase select products or information to consumers (like a teaser) and then direct consumers to your website or email sign up page to view or learn more. 

Ready To Integrate Print Media Into Your Overall Marketing Strategy? 

Print media offers businesses numerous benefits and opportunities that will enhance the overall marketing strategy. If you’re not quite sure where to get started, we at Arcane marketing can help you with your digital printing, direct mail and digital marketing. If you’d like to learn more, get in touch.