“Print Is Dead” – The 3 Biggest Printing Myths (And Why Bakergoodchild Is Busting Them)

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Oct 31, 2022

Originally featured on bakergoodchild.co.uk

Print is dead, so we keep hearing.

There are a lot of myths out there about printing. Some people think that it’s an outdated technology, that it’s expensive, or that it’s bad for the environment. In this blog post, we’ll bust those myths and show you why printing is still a valuable marketing tool for your business.

Stay tuned – by the end of this post, you’ll see why print is still a powerful medium for your business!

Myth #1 – Printing is expensive

It’s a common belief that mailing and printing are expensive, but we at our mailing house know that this is a myth! Thanks to modern technology, it’s easier than ever to print high-quality materials at a lower cost. And when it comes to direct mail marketing, the return on investment often outweighs the cost of printing and mailing.

In fact, when you compare the cost of printing to the cost of other marketing methods, it’s actually one of the most affordable options out there. Plus, when you print with us, you get high-quality results that will help your business stand out from the competition.

With the help of data analysis and targeted mailing lists, we can ensure that your materials go straight to your target audience and increase the likelihood of success. So don’t let the misconception stop you from considering mailing and printing as part of your marketing strategy.

Myth #2 – Printing is bad for the environment

One of the first arguments against print media is that it’s bad for the environment, but did you know that a typical digital ad campaign produces an average of 323 tonnes of carbon dioxide? Taking into consideration that direct mail has one of the highest response rates compared to digital forms of advertising, it’s actually more eco-friendly! And mailing house technology is constantly improving and becoming more sustainable.

At bakergoodchild, we recycle all unused paper and use energy-efficient machinery practices. So next time you think about going digital with your marketing campaign, consider the fact that tangible mail might just have a smaller carbon footprint than an email blast.

Myth #3 – Printing is no longer necessary in a digital age

It’s true that our world has become increasingly digital, but here at the mailing house, we know that print is far from dead. In fact, when it comes to advertising and marketing campaigns, direct mail has proven to be a highly effective tactic.

Studies have shown that physical mail is more likely to be noticed and remembered by recipients compared to digital messaging. Plus, there’s something special about receiving a physical letter or postcard in your mailbox, which leads to higher response rates for mailing campaigns.

The verdict: Print’s not dead!

So don’t count print out just yet – our mailing house knows it still plays an essential role in successful communication strategies. Plus, there’s nothing quite like the feel of holding a beautifully designed and printed piece in your hands. Long live print!

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