The Carbon Footprint of Mail: By Royal Mail Marketreach

Jun 16, 2023

Originally featured on bakergoodchild.co.uk

We know you want to save the planet just as much as we do. And guess what? Mail campaigns don’t have to be bad for the environment.

Let’s dig into the carbon footprint of mail. Environmental experts WSP, commissioned by marketreach, discovered some fascinating insights in their recent study.

From sourcing to recycling, this thorough Life Cycle Assessment (LCA) reveals the environmental impact of each stage of the mail process. But it’s not all doom and gloom – the study also highlights opportunities to make mail more eco-friendly.

Of course, we can only improve what we can measure – that’s why conducting a full LCA is so important. The analysis by Royal Mail marketreach takes into account all aspects of a mail format, from paper sourcing to ink selection, delivery to disposal.

With this knowledge in hand, mail users can make informed choices to create more sustainable campaigns. Together with the mail industry, we’re well on our way to reducing waste, detoxifying, and lowering the carbon impact of mail.

You can also opt for a sustainable print, post, and mail partner that’s already taking action – like bakergoodchild.

Our FSC-certification and ISO 14001 approval ensure that we’re always proactive in making efforts to minimize our environmental impact.

Can we help you make a difference? Let’s start by understanding the facts and using them to drive positive change.

You can learn more about our commitment here.

Find Services in YOUR Area

More articles

Atlas Translations: A Proofreader’s Top 10 Steps to Flawless Translated Content

Translation consists of several moving parts, but it’s more than just swapping words between languages—it’s about...

Sir David Attenborough: Hosting a Legend | Broadley Case Study

We were delighted to welcome Sir David Attenborough back to Broadley Studios for a filmed contribution to Our Story...

Why Royal Airforce Museum chose Radioville

Their purpose is to share the story of the Royal Air Force, past, present and future – using its people and the 1.3...

AI and Media Planning

A brilliant read from Director of Growth at Mostly Media, Alex Pilkington, on AI and why human creativity in media...

How to beat procrastination and get your copywriting done – 7 tried and tested tips

“Having recently got a bit behind with my own marketing, I realised that I’d been procrastinating again....

The Importance of Company Culture in Employer Branding

Businesses that invest in cultivating a positive and authentic culture not only attract top talent but also enhance...