Brand Momentum Wins Sales & Marketing Business Book Award 2025

Judges said, “The author has shown outstanding credibility and thought leadership in this category.. A truly deserving winner.”

The groundbreaking book Brand Momentum, written by Tony Lewis, scooped the Sales and Marketing top prize at the Business Book Awards held in Wembley, London, on 10^th September.  Now in their eighth year, the Awards recognise the best in business writing and thought leadership worldwide.

The judges praised Brand Momentum for its clarity, innovation and practical application. On handing over the awards, the Business Book Awards said;

“The author has shown outstanding credibility and thought leadership in this category. Their fresh, innovative approach and engaging content, combined with excellent case studies, brought the key messages to life in a way that feels relevant and inspiring for businesses of all sizes. A truly deserving winner.” 

The book introduces a radical new way of understanding brand growth – one that predicted the downfall of household names like Monarch Airlines and The Body Shop before their decline became headline news. Based on years of pioneering research, Brand Momentum equips marketers and business leaders with a powerful framework to track and forecast brand health in a way that traditional metrics often miss. It also shows how brands can maintain relevance and freshness in the eyes of consumers, which is so critical to their longer-term success.

“Over 80% of brands fail to maintain sustainable growth – not because they don’t have a good product, but because they lose momentum. Brand Momentum is about identifying that early, so businesses can act before it’s too late.” said Tony Lewis.

Brand Momentum in Action

Vision One Research, the company behind the methodology, has integrated the theory into its brand tracking services – providing clients with predictive insights into brand equity and marketing effectiveness. The approach has become a game-changer for companies wanting to avoid stagnation and unlock consistent growth.

“At Vision One, we’re proud to pioneer the use of Brand Momentum in our brand tracking research,” said Alex Brown, Director of Insights at Vision One. “It gives businesses a clearer picture of how their brand is truly performing – and it’s thrilling to see this thinking recognised through the success of the book.”

About Vision One

Vision One is an award-winning UK market research agency specialising in brand tracking, customer insight, and strategic research. Renowned for its innovative use of Brand Momentum Theory, Vision One helps organisations measure and grow brand equity with precision. Their insights empower brands to make smarter marketing decisions, boost engagement, and drive sustained business growth.