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How Herd Mentality Can Give Your Brand an Edge
For businesses today, simply being seen isn’t enough. Brands need reinforcement, not just awareness, because people don’t just buy products, they follow behaviours.
Why Intrepid Travel chose Radioville
It was the first time Intrepid Travel had advertised in the UK and they chose radio because of its ability to connect with people on an emotional level and because of radio’s strong ROI credentials.
Brief Smart, Get Smart: How to Talk to AI Tools
We’re going right to the core of any successful AI output: The Prompt. You wouldn’t brief your editor with “just make it good.” So don’t brief AI tools that way either.
Atlas Translations: A Proofreader’s Top 10 Steps to Flawless Translated Content
Translation consists of several moving parts, but it’s more than just swapping words between languages—it’s about being clear, accurate and culturally en pointe. Even the best translators need a sharp-eyed proofreader to catch inconsistencies, awkward phrasing, and those sneaky errors that slip through the cracks