How much does outdoor advertising cost?
Outdoor Advertising (OOH) is any type of advertising experienced outside of the home. This type of advertising reaches consumers when they are out and about outside of their homes. The 3 most common type of OOH is:
– Billboard Advertising (Traditional boards & Digital boards)
– Street Furniture ( Phone Kiosks, Bus-stops,& Park benches)
– Transit (Bus, Taxis & Trains).
The cost to Advertise within any part of the UK varies. This depends on 3 major factors:
– The location of the Advertising Format [Billboard, Taxi, Bus Stops, Buses, Train Station, etc]
– The Advertising format/ type and
– The size of the Advertising formats.
WHAT ARE THE ASSOCIATED ADVERTISING COSTS?
Listed below is the UK cost guide which can be used to plan your company/ business advertising campaign. As mentioned earlier these costs can be affected by the location, setup costs, rental period, and locations (s). All costs listed are exclusive of the 20% VAT for each advertising format.
Other costs to consider are:
The cost of printing each traditional format (excluding digital boards)
The cost of producing the graphic(s)/ design(s)
At Platinum M3dia London, we can provide the design of your graphics for FREE.
GET A QUOTE NOW: www.platinum-medialondon.co.uk
Billboard
The cost of UK billboard advertising is often perceived to be an expensive medium to invest in, and only available to brands with large advertising budgets. In fact, paper billboards ads are now more accessible, cost-effective, and profitable than ever before, as comprehensive packages can cost as little as £70 per day + VAT. On average, the starting cost to advertise on a typical billboard can start from £970 – £4,900 or even more for 2 weeks depending on the 3 major factors listed above.
Buses and taxis
To advertise on buses or taxis, the cost starts from as little as £450 – £6,700 for 4 weeks.
Bus stops
On Bus stop panels which are smaller in size, the cost for a 2 weeks panel per bus stop can start from £362 – £562.
Shopping Mall Advertising
Advertising in a shopping centre for 2 weeks can cost as little as £1450, going up to £2770 in London
– The prices listed exclude the cost of printing per advertising format and the production of the design (artwork).
– The printing cost per advertising format starts from £45 – £275.
To start your campaign, speak with one of our dedicated campaign planning team members today.
ADVERTISING RATE IN LONDON
96 SHEETS BILLBOARD (2 Weeks)
96 Sheets Poster £2,153
96 Sheets Digital. £3,700
96 Sheets Backlit. £4,900
48 SHEETS BILLBOARD (2 Weeks)
48 Sheets Poster £1,270
48 Sheets Digital. £2,350
48 Sheets Backlit. £2,950
SUPER 6 DIGITAL. £5,500
(2 Weeks)
CINEMA (6 Sheets). £965
(2 Weeks)
SHOPPING CENTRE. £2,770
(2 Weeks)
PHONE BOX (2 Weeks)
(6 Sheets). £562
BUS SHELTER (2 Weeks)
(6 Sheets). £562
TAXI (4 Weeks).
Full Livery. £4,700
Side Livery £2,900
Back Livery £1,975
BUS ADS (4 Weeks)
T- Strip. £6,700
Side/ Street Liner. £4,800
Bus Back. £750
ADVERTISING RATE IN OTHER PARTS OF THE UK
96 SHEETS BILLBOARD (2 Weeks)
96 Sheets Poster £1,953
96 Sheets Digital. £2,700
96 Sheets Backlit. £4,100
48 SHEETS BILLBOARD (2 Weeks)
48 Sheets Poster £1,090
48 Sheets Digital. £1,150
48 Sheets Backlit. £1,750
SUPER 6 DIGITAL. £3,100
(2 Weeks)
CINEMA (6 Sheets). £765
(2 Weeks)
SHOPPING CENTRE. £1,450
(2 Weeks)
PHONE BOX (2 Weeks)
(6 Sheets). £462
BUS SHELTER (2 Weeks)
(6 Sheets). £462
TAXI (4 Weeks).
Full Livery. £2,500
Side Livery £1,400
Back Livery £1,375
BUS ADS (4 Weeks)
T- Strip. £4,700
Side/ Street Liner. £3,100
Bus Back. £650
Factors Affecting Advertising Cost in the UK
The cost of advertising in the UK depends on 3 main factors. these include:
Advertising Location
Advertising Format
Advertising Term.
To Advertise using the services of Platinum M3dia London, you do not need to have a large budget to commence your campaign. We are open to any budget you may have. We would always work with you, your business, and your budget & ensure you get the maximum value for money on whatever your budget may be.
Platinum Media London
W: www.platinum-medialondon.co.uk
T: 020 8087 3129
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