How much does outdoor advertising cost?

Sep 28, 2020 | Advertising, Blog, Featured

Outdoor Advertising (OOH) is any type of advertising experienced outside of the home. This  type of advertising reaches consumers when they are out and about outside of their homes. The 3 most common type of OOH is:

– Billboard Advertising (Traditional boards & Digital boards)
– Street Furniture ( Phone Kiosks, Bus-stops,& Park benches)
– Transit (Bus, Taxis & Trains).

The cost to Advertise within any part of the UK varies. This depends on 3 major factors:

– The location of the Advertising Format [Billboard, Taxi, Bus Stops, Buses, Train Station, etc]
– The Advertising format/ type and
– The size of the Advertising formats.

WHAT ARE THE ASSOCIATED ADVERTISING COSTS?

 

Listed below is the UK cost guide which can be used to plan your company/ business advertising campaign. As mentioned earlier these costs can be affected by the location, setup costs, rental period, and locations (s). All costs listed are exclusive of the 20% VAT for each advertising format.

Other costs to consider are:

The cost of printing each traditional format (excluding digital boards)

The cost of producing the graphic(s)/ design(s)

At Platinum M3dia London, we can provide the design of your graphics for FREE.

GET A QUOTE NOW: www.platinum-m3dialondon.co.uk


Billboard

The cost of UK billboard advertising is often perceived to be an expensive medium to invest in, and only available to brands with large advertising budgets. In fact, paper billboards ads are now more accessible, cost-effective, and profitable than ever before, as comprehensive packages can cost as little as £70 per day + VAT.  On average, the starting cost to advertise on a typical billboard can start from £970 – £4,900 or even more for 2 weeks depending on the 3 major factors listed above.

 


Buses and taxis

To advertise on buses or taxis, the cost starts from as little as £450 – £6,700 for 4 weeks.


Bus stops

On Bus stop panels which are smaller in size, the cost for a 2 weeks panel per bus stop can start from £362 – £562.


Shopping Mall Advertising

Advertising in a shopping centre for 2 weeks can cost as little as £1450, going up to £2770 in London


– The prices listed exclude the cost of printing per advertising format and the production of the design (artwork).

– The printing cost per advertising format starts from £45 – £275.

To start your campaign, speak with one of our dedicated campaign planning team members today.

ADVERTISING RATE IN LONDON

96 SHEETS BILLBOARD (2 Weeks)  

96 Sheets Poster                   £2,153

96 Sheets Digital.                 £3,700

96 Sheets Backlit.                 £4,900

48 SHEETS BILLBOARD (2 Weeks)  

48 Sheets Poster                  £1,270

48 Sheets Digital.                 £2,350

48 Sheets Backlit.                 £2,950

SUPER 6 DIGITAL.                  £5,500

(2 Weeks)

CINEMA (6 Sheets).                £965

(2 Weeks)

SHOPPING CENTRE.               £2,770

(2 Weeks)

PHONE BOX (2 Weeks)

(6 Sheets).                             £562

BUS SHELTER (2 Weeks)

(6 Sheets).                             £562

TAXI (4 Weeks).    

Full Livery.                             £4,700

Side Livery                             £2,900

Back Livery                            £1,975

BUS ADS (4 Weeks)

T- Strip.                                 £6,700

Side/ Street Liner.                  £4,800

Bus Back.                               £750

ADVERTISING RATE IN OTHER PARTS OF THE UK

96 SHEETS BILLBOARD (2 Weeks)            

96 Sheets Poster                 £1,953

96 Sheets Digital.               £2,700

96 Sheets Backlit.               £4,100

48 SHEETS BILLBOARD (2 Weeks)     

48 Sheets Poster                 £1,090

48 Sheets Digital.               £1,150

48 Sheets Backlit.               £1,750     

SUPER 6 DIGITAL.                £3,100

(2 Weeks)

CINEMA (6 Sheets).              £765

(2 Weeks)

SHOPPING CENTRE.             £1,450

(2 Weeks)

PHONE BOX (2 Weeks)

(6 Sheets).                            £462 

BUS SHELTER (2 Weeks)

(6 Sheets).                            £462 

TAXI (4 Weeks).                                            

Full Livery.                           £2,500

Side Livery                           £1,400

Back Livery                          £1,375

BUS ADS (4 Weeks)

T- Strip.                               £4,700                    

Side/ Street Liner.                £3,100

Bus Back.                             £650

Factors Affecting Advertising Cost in the UK

The cost of advertising in the UK depends on 3 main factors. these include:

Advertising Location

Advertising Format

Advertising Term.

To Advertise using the services of Platinum M3dia London, you do not need to have a large budget to commence your campaign. We are open to any budget you may have. We would always work with you, your business, and your budget & ensure you get the maximum value for money on whatever your budget may be.

 

Platinum Media London

W
: www.platinum-m3dialondon.co.uk
T: 02037977482

 

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