“Why I’m Choosing Humans Over AI for My Test Commercial.”
The question of whether artificial intelligence can truly replace humans is a fascinating and highly relevant one.
bakergoodchild Achieves Carbon Neutral Status – What it Means and Why it Matters
We’re proud to announce that as of April 2025, bakergoodchild is a Certified Carbon Neutral Business, having offset 237.37 tonnes of CO₂e emissions through verified global projects under the Woodland Fund™...
Which LED Video Wall solution does your event need?
With over a decade of experience in the industry, we understand the importance of delivering flawless video quality and seamless integration. Our team ensures that every LED video wall is tailored to your specific requirements,...
Celebrating 20 Years of Mount Pleasant Studio
October 2025 marks 20 years since Mount Pleasant Studio opened its doors in Farringdon. What began in 2005 as a small TV commercials stage has grown...
What is Thought Leadership in PR copy and why is it important?
Thought Leadership in PR copy is what sets companies apart from the competition. It demonstrates expertise by sharing valuable information, ideas...
20 Years of Guthrie Aerial Photography
Running any business is a tricky business, but having a weather dependent business in Scotland adds even more ‘aaaaargh!’...
Common PR and marketing copywriting mistakes that could cost you sales
Copywriting is one of the most powerful tools you can employ in your PR and marketing mix. When done well it captures an audience’s attention,...
spotlight
5 Top Tips on How to Make Your Copy Count
Good copywriting has a big impact on marketing campaigns. It can make the difference between people staying on your website and clicking away,...
The Future of TV Advertising: How Data, AI & Virtual Production are Changing the Game
For decades, TV advertising was the gold standard – big budgets, prime-time slots, and mass audiences. But the rise of digital advertising was...
How the World’s Biggest Brands Use Market Research to Fuel Innovation & Business Expansion
Whether a company is launching a new product, entering a new market, or optimising its customer experience, market research lays the foundation for...