Vox Pop – What people really want for Christmas

Watch our charming vox pop video called ‘Christmas Wishes’. We conduct a good deal of research into Christmas and thought it would be a good idea to share this voice of the customer video. We hope you enjoy it and believe it will give you a better insight...

Why do Customer Experience Programmes Fail?

Many business leaders look to use Customer Experience (CX) programmes to strategically improve operations – surveys and studies indicate that companies are investing more today than ever before on customer service and customer experience. But why are CX...

B2B International Awarded Two Confirmit AIR Awards

Many business leaders look to use Customer Experience (CX) programmes to strategically improve operations – surveys and studies indicate that companies are investing more today than ever before on customer service and customer experience. But why are CX...

The Power of Informal Customer Feedback

Informal customer feedback provides an alternative way to listen to your customers, and is just as powerful and insightful to your organisation as feedback gathered through more structured feedback solutions. But what exactly is informal customer feedback? Watermelon...