Is Your Website Really SEO-Optimised? Here’s How to Check

Search Engine Optimisation (SEO) isn’t just a buzzword—it’s a vital part of helping your website get found by the right people at the right time. Whether you’re running an online shop, a local service, or a portfolio site, SEO can be the difference between page two invisibility and top-spot visibility on Google.

But how do you actually know if your website is SEO-optimised?

Here are a few key indicators to check:

1. You’re Showing Up in the Right Searches

The ultimate test of good SEO? When someone types in the products or services you offer—especially in your location—you appear on the first page of search results. If you’re nowhere to be found or attracting irrelevant traffic, it’s a sign your SEO strategy needs refining.

2. You Know What Keywords You’re Targeting

If you don’t know which search terms your site is optimised for, then it probably isn’t optimised properly. Good SEO starts with a clear keyword strategy based on what your ideal customers are actually searching for. Tools like Google Search Console or SE Ranking can help you track performance.

3. Page Titles and Meta Descriptions Make Sense

Your page titles should be unique and relevant—not just for Google, but for users deciding whether to click through. Meta descriptions (the short snippet under your link in search results) should also be clear, appealing, and under 160 characters.

4. Your Website Loads Quickly and Works on Mobile

Site speed and mobile-friendliness are major Google ranking factors. A fast, responsive website improves user experience and increases the chances of ranking higher in search.

5. You’ve Got Proper Headings and Structure

Google reads your content just like a human would—scanning for structure and clarity. Each page should have one H1 (main heading), supported by H2s and H3s to break up the content and help search engines understand your topic.

6. You’re Tracking Performance

If you’re not measuring your SEO results, how can you improve them? Use tools like Google Analytics, Search Console, or SE Ranking to monitor where your traffic is coming from, which pages perform well, and where you might be losing potential customers.

💡 Want a professional SEO audit or help improving your website’s visibility? RFS Marketing & Communications Ltd offers expert SEO services to help small businesses grow their online presence. Get in touch to find out how we can help.