Why Omnisend Is the Smart Move for Brands Moving Away from Yotpo Email & SMS

When Yotpo announced that its email and SMS marketing tools would no longer be included in its core platform offering, it forced ecommerce brands across the UK to make a tough but urgent decision: stay within the Yotpo ecosystem and bolt on new tools — or migrate to a platform designed to manage everything under one roof.

For many, the answer is clear. Omnisend has rapidly emerged as one of the most powerful email and SMS marketing solutions built specifically for ecommerce. And with experienced migration partners like RFS Marketing (https://rfsmarketing.co.uk), brands can make the switch seamlessly — without losing campaigns, automations, or valuable customer data in the process.

The Changing Email & SMS Landscape

The email marketing ecosystem has shifted dramatically over the past 12 months. Privacy changes, rising CPMs, and the push towards owned channels have made email and SMS some of the most valuable tools in a brand’s arsenal.

Yotpo’s decision to remove these channels from its main product line means businesses that once enjoyed an all-in-one system are now faced with fragmented solutions, additional integrations, and higher costs. This not only increases operational complexity but also creates risk — particularly when automations and flows are central to customer retention and revenue.

Why Omnisend Is an Ideal Alternative

Omnisend was built for ecommerce from the ground up. Unlike platforms that bolt email onto a loyalty or reviews engine, Omnisend’s core functionality is delivering high-performing, automated email and SMS campaigns — with deep integrations for platforms like Shopify and WooCommerce.

Key features include:
• Seamless migration from existing tools — including Yotpo
• Pre-built flows such as welcome series, abandoned cart, post-purchase, and re-engagement campaigns
• Full email and SMS integration in a single platform, reducing the need for multiple tools
• Powerful segmentation and personalisation capabilities based on customer behaviour
• Easy-to-use design tools with mobile-optimised templates
• Real-time reporting and insights that help you scale intelligently

The Hidden Risk of Delayed Migration

Delaying migration from Yotpo to another platform may seem like the easy option, but it comes with real risks:

1. Lost revenue — If automated flows or campaigns are paused, brands risk losing their most valuable repeat customers.
2. Deliverability dips — Moving quickly ensures consistent sending history and reputation.
3. Data fragmentation — Running multiple systems increases the likelihood of disjointed customer journeys.
4. Increased costs — Managing two or more platforms inevitably means duplicated fees and resource overheads.

By contrast, brands that proactively migrate to Omnisend can avoid downtime and take advantage of improved automation capabilities — often at a lower cost than their previous setup.

How RFS Marketing Supports Seamless Migration

As an official Omnisend Partner (https://rfsmarketing.co.uk/omnisend-email-marketing-support/), RFS Marketing has extensive experience in helping ecommerce brands transition from other providers like Yotpo, Mailchimp, Klaviyo, and ActiveCampaign.

Our approach combines strategic planning, technical setup, and hands-on support:
• Audit and Planning – We review your existing setup in Yotpo, including active campaigns, flows, segments, and subscriber lists.
• Migration and Setup – We recreate your workflows, templates, and automations in Omnisend to ensure continuity.
• Data Integrity – We ensure contacts, consent preferences, and engagement history are transferred securely and accurately.
• Optimisation – We don’t just replicate your old setup; we refine it to take advantage of Omnisend’s advanced features.
• Launch & Support – Once live, we help optimise and scale your campaigns, ensuring you start seeing ROI quickly.

Real Results, Real Impact

Our work with ecommerce brands has consistently delivered measurable results:
• Email-driven revenue increases of 30%+ after switching platforms and refining automations.
• Increased repeat purchase rates through more personalised journeys.
• Reduced operational costs by consolidating multiple tools into a single system.

One client in the food sector, for example, saw immediate gains after moving from a fragmented email/SMS setup to Omnisend. Within weeks, welcome and abandoned cart flows began converting consistently, and campaign ROI outperformed their previous platform by double digits.

Why Partnering Matters

While Omnisend is a user-friendly platform, migrations and advanced automation strategy require more than technical know-how. Partnering with a certified agency like RFS Marketing means you can skip the learning curve and start seeing results faster.

As an Omnisend Partner, RFS Marketing has access to partner-level tools, support, and best practice resources — giving your brand a competitive edge. We’re not just switching platforms; we’re building stronger, smarter revenue engines.

Making the Switch

The departure of email and SMS from Yotpo’s core offering doesn’t have to be a setback. For many ecommerce brands, it’s an opportunity to level up their retention marketing and unlock the full power of automation.

By migrating to Omnisend with RFS Marketing (https://rfsmarketing.co.uk), you can:
• Simplify your tech stack
• Improve your campaign performance
• Lower your platform costs
• Strengthen your direct-to-consumer strategy

About RFS Marketing

RFS Marketing is a UK-based digital marketing agency and official Omnisend Partner, supporting ecommerce brands across the UK and internationally. We help businesses build high-performing email and SMS strategies that drive measurable revenue growth.

Visit RFS Marketing (https://rfsmarketing.co.uk) to learn more or to start your Omnisend migration today.