MCH Feed
Discount Displays strengthens market position with acquisition of Sign-Holders.co.uk and GreenMagic™ Brand
Empica appoints Katy Garland as Head of Strategy and Digital
Bristol-based PR agency Empica has strengthened its senior team with the appointment of Katy Garland as head of strategy and digital.
Celebrate your brand story with a book
Which LED Video Wall solution does your event need?
Celebrating 20 Years of Mount Pleasant Studio
What is Thought Leadership in PR copy and why is it important?
20 Years of Guthrie Aerial Photography
Running any business is a tricky business, but having a weather dependent business in Scotland adds even more ‘aaaaargh!’ sometimes.
Common PR and marketing copywriting mistakes that could cost you sales
How much does outdoor advertising cost?
Smart XS Ltd – Expert Custom Exhibition Builders
20 Years of Guthrie Aerial Photography
Running any business is a tricky business, but having a weather dependent business in Scotland adds even more ‘aaaaargh!’ sometimes.
Common PR and marketing copywriting mistakes that could cost you sales
How much does outdoor advertising cost?
Smart XS Ltd – Expert Custom Exhibition Builders
From Patients to Participants: Why Multilingual Health Information Is No Longer Optional
“Why I’m Choosing Humans Over AI for My Test Commercial.”
The question of whether artificial intelligence can truly replace humans is a fascinating and highly relevant one.
Veganuary and the growing trend for eco alternative leathers and plant-based materials for promotional gifting
Why Growing Businesses Are Turning to Fractional CMOs
Smarter Repurposing: How to Maximise One Shoot
How to write a blog that people want to read
MCH Archive
Veganuary and the growing trend for eco alternative leathers and plant-based materials for promotional gifting
Veganuary has driven significant new vegan product launches over the last decade resulting in plant-based options becoming more normalised in not only dietary terms but product selection of everyday items. The promotions industry too has seen growth in the use of plant-based alternatives, and this is reflected in the vegan product offerings.
Why Growing Businesses Are Turning to Fractional CMOs
For many growing businesses, marketing is no longer a side task — but hiring a full-time Marketing Director or CMO can feel like a big leap. The result? Plenty of activity, rising spend, but limited clarity on what’s actually driving growth.This is where the concept of a Fractional CMO has gained real traction.
Smarter Repurposing: How to Maximise One Shoot
One shoot. Five formats. Ten deliverables. And it all needs to be consistent, clear, and quick.
That’s the reality for today’s video producers. We’re not making one film anymore. We’re making 9:16 reels, square carousels, widescreen edits, teaser trailers, and silent subtitles, all from the same footage. The goal is to reach different audiences, on different platforms, with one aligned message.
How to write a blog that people want to read
While blogging started in more of a diary format for individuals, it gradually made its way into the commercial arena and is now used by businesses worldwide. Most blogs today are read by consumers or businesses looking for more information about a subject, product or service.
Celebrity Traitors: Inside story of the Trojan Horse
Working with Studio Lambert Scotland and Bizibot Productions – The Trojan Horse was constructed by the creative wizardry of Steel the Scene Ltd
Inside the Gen V Fight Sequence Films: Green Screen Meets AI at Broadley Studios
Everything was shot at Broadley Studios in Central London using green screen, then delivered using our new AI-assisted production workflow, developed in partnership with Studio1.ai, an impressive suite of powerful but accessible AI tools.
Why Zapp chose Radioville
Our job was to turn the words on the page into really engaging radio commercials that compel listeners to take action and download the app.
Why Omnisend Is the Smart Move for Brands Moving Away from Yotpo Email & SMS
When Yotpo announced that its email and SMS marketing tools would no longer be included in its core platform offering, it forced ecommerce brands across the UK to make a tough but urgent decision: stay within the Yotpo ecosystem and bolt on new tools — or migrate to a platform designed to manage everything under one roof.
Why your video production company needs to know your numbers.
When embarking on your video production journey and engaging with production companies, there’s one fundamental request that, if heeded, will streamline the entire process and lead to a more successful outcome. Are you ready for it? It’s simple, yet often overlooked: Disclose your damn budget!