MCH Feed
What is Thought Leadership in PR copy and why is it important?
20 Years of Guthrie Aerial Photography
Running any business is a tricky business, but having a weather dependent business in Scotland adds even more ‘aaaaargh!’ sometimes.
Common PR and marketing copywriting mistakes that could cost you sales
How much does outdoor advertising cost?
Smart XS Ltd – Expert Custom Exhibition Builders
From Patients to Participants: Why Multilingual Health Information Is No Longer Optional
“Why I’m Choosing Humans Over AI for My Test Commercial.”
The question of whether artificial intelligence can truly replace humans is a fascinating and highly relevant one.
Veganuary and the growing trend for eco alternative leathers and plant-based materials for promotional gifting
Why Growing Businesses Are Turning to Fractional CMOs
Smarter Repurposing: How to Maximise One Shoot
“Why I’m Choosing Humans Over AI for My Test Commercial.”
The question of whether artificial intelligence can truly replace humans is a fascinating and highly relevant one.
Veganuary and the growing trend for eco alternative leathers and plant-based materials for promotional gifting
Why Growing Businesses Are Turning to Fractional CMOs
Smarter Repurposing: How to Maximise One Shoot
How to write a blog that people want to read
Celebrity Traitors: Inside story of the Trojan Horse
Working with Studio Lambert Scotland and Bizibot Productions – The Trojan Horse was constructed by the creative wizardry of Steel the Scene Ltd
Inside the Gen V Fight Sequence Films: Green Screen Meets AI at Broadley Studios
Why Zapp chose Radioville
Our job was to turn the words on the page into really engaging radio commercials that compel listeners to take action and download the app.
Why Omnisend Is the Smart Move for Brands Moving Away from Yotpo Email & SMS
Why your video production company needs to know your numbers.
MCH Archive
Inside the Gen V Fight Sequence Films: Green Screen Meets AI at Broadley Studios
Everything was shot at Broadley Studios in Central London using green screen, then delivered using our new AI-assisted production workflow, developed in partnership with Studio1.ai, an impressive suite of powerful but accessible AI tools.
Why Zapp chose Radioville
Our job was to turn the words on the page into really engaging radio commercials that compel listeners to take action and download the app.
Why Omnisend Is the Smart Move for Brands Moving Away from Yotpo Email & SMS
When Yotpo announced that its email and SMS marketing tools would no longer be included in its core platform offering, it forced ecommerce brands across the UK to make a tough but urgent decision: stay within the Yotpo ecosystem and bolt on new tools — or migrate to a platform designed to manage everything under one roof.
Why your video production company needs to know your numbers.
When embarking on your video production journey and engaging with production companies, there’s one fundamental request that, if heeded, will streamline the entire process and lead to a more successful outcome. Are you ready for it? It’s simple, yet often overlooked: Disclose your damn budget!
bakergoodchild Achieves Carbon Neutral Status – What it Means and Why it Matters
We’re proud to announce that as of April 2025, bakergoodchild is a Certified Carbon Neutral Business, having offset 237.37 tonnes of CO₂e emissions through verified global projects under the Woodland Fund™ portfolio, and meeting the demanding standards of Carbon Neutral Britain Certification™.
Why Lawyers and Law Firms Should Use Promotional Products and Merchandise
In an industry where trust, professionalism, and brand recognition are essential, law firms must find innovative ways to stand out. Promotional products and branded merchandise offer a unique opportunity for lawyers to build strong client relationships, reinforce their brand identity, and maintain a lasting presence in their clients’ minds. Here’s why law firms should invest in promotional products and how they can be used effectively.
Pharmacovigilance Translation: Drug Safety Across The Global Language Market
Here’s the thing about drug safety: it doesn’t end the moment a medication gets regulatory approval and hits pharmacy shelves. That’s actually just the beginning of a much longer story. Enter pharmacovigilance! The unsung hero with a name envied by Scrabble champions everywhere. This sponsor of pharmaceutical safety works around the clock to monitor, assess, and communicate drug safety information worldwide. Unfortunately, many people don’t realise that when language barriers get in the way, even the most sophisticated safety monitoring systems can fail to protect patients.
Brand Momentum Wins Sales & Marketing Business Book Award 2025
The groundbreaking book Brand Momentum, written by Tony Lewis, scooped the Sales and Marketing top prize at the Business Book Awards held in Wembley, London, on 10th September. Now in their eighth year, the Awards recognise the best in business writing and thought leadership worldwide.
Elevate Your Christmas Marketing Campaigns with Localization and Cultural Nuance
At Atlas Translations, we know (insert minor humble brag) how to help businesses get it right! Maybe it’s the mulled wine talking, but localising your brand’s holiday campaign involves realising you need to do more than simply translate words. T