Launching the brand internally after a change

Launching the brand internally after a change The importance of the internal launch (as well as external) after a brand change programme cannot be overstated. When brand development programmes are undertaken or work done on a new visual identity, it’s common to see...

Jules Akel explains the importance of brand design

Jules Akel explains the importance of brand design “A new brand needs to communicate its story and its promise easily and nimbly.  Before someone enjoys what the brand has to offer they will only see the brand expressed graphically—on screen, in print, in...