Brand development programme – stages of work

Brand development programme – stages of work When undertaking a brand development programme, branding agencies will normally split the work into a series of phases. Every brand agency will term these slightly differently but broadly falls into the following...

Here’s how to decide where to stick your apostrophe.

Here’s how to decide where to stick your apostrophe. Hubs Blog In 2019 the Apostrophe Protection Society was disbanded, thinking its mission had failed.   Now that tech companies offer us automatic spelling and punctuation suggestions, have we reached the point where...

Launching the brand internally after a change

Launching the brand internally after a change The importance of the internal launch (as well as external) after a brand change programme cannot be overstated. When brand development programmes are undertaken or work done on a new visual identity, it’s common to see...