Here’s how to decide where to stick your apostrophe.

Here’s how to decide where to stick your apostrophe. Hubs Blog In 2019 the Apostrophe Protection Society was disbanded, thinking its mission had failed.   Now that tech companies offer us automatic spelling and punctuation suggestions, have we reached the point where...

Launching the brand internally after a change

Launching the brand internally after a change The importance of the internal launch (as well as external) after a brand change programme cannot be overstated. When brand development programmes are undertaken or work done on a new visual identity, it’s common to see...

Jules Akel explains the importance of brand design

Jules Akel explains the importance of brand design “A new brand needs to communicate its story and its promise easily and nimbly.  Before someone enjoys what the brand has to offer they will only see the brand expressed graphically—on screen, in print, in...