Branding is strategic and should be intertwined with your business strategy. It has to be part of the same DNA. If it’s not then your marketing is never going to be as effective as it could be.

The quote in the title, by Jeff Bezos, Founder and CEO of Amazon, succinctly expresses the truth about branding. At its core, it’s about personal connections and human emotions.

The law of unintended consequences is certainly present in this pandemic scenario. Decisions are being made as knee-jerk reactions to the threat of […]

When the time comes to developing a logo for your business – it becomes one of the most defining elements of your brand

The physical constraints resulting from the Covid-19 pandemic have a direct impact on relationships, especially in the business-to-business sector […]

The cost of UK billboard advertising is often perceived to be an expensive medium to invest in, and only available to brands with large advertising budgets. In fact […]

A July survey by the Incentive Research Foundation in the US revealed that many corporate incentive travel programmes are being postponed, not cancelled.