MCH Feed
Discount Displays strengthens market position with acquisition of Sign-Holders.co.uk and GreenMagic™ Brand
Empica appoints Katy Garland as Head of Strategy and Digital
Bristol-based PR agency Empica has strengthened its senior team with the appointment of Katy Garland as head of strategy and digital.
Celebrate your brand story with a book
Which LED Video Wall solution does your event need?
Celebrating 20 Years of Mount Pleasant Studio
What is Thought Leadership in PR copy and why is it important?
20 Years of Guthrie Aerial Photography
Running any business is a tricky business, but having a weather dependent business in Scotland adds even more ‘aaaaargh!’ sometimes.
Common PR and marketing copywriting mistakes that could cost you sales
How much does outdoor advertising cost?
Smart XS Ltd – Expert Custom Exhibition Builders
20 Years of Guthrie Aerial Photography
Running any business is a tricky business, but having a weather dependent business in Scotland adds even more ‘aaaaargh!’ sometimes.
Common PR and marketing copywriting mistakes that could cost you sales
How much does outdoor advertising cost?
Smart XS Ltd – Expert Custom Exhibition Builders
From Patients to Participants: Why Multilingual Health Information Is No Longer Optional
“Why I’m Choosing Humans Over AI for My Test Commercial.”
The question of whether artificial intelligence can truly replace humans is a fascinating and highly relevant one.
Veganuary and the growing trend for eco alternative leathers and plant-based materials for promotional gifting
Why Growing Businesses Are Turning to Fractional CMOs
Smarter Repurposing: How to Maximise One Shoot
How to write a blog that people want to read
MCH Archive
bakergoodchild Achieves Carbon Neutral Status – What it Means and Why it Matters
We’re proud to announce that as of April 2025, bakergoodchild is a Certified Carbon Neutral Business, having offset 237.37 tonnes of CO₂e emissions through verified global projects under the Woodland Fund™ portfolio, and meeting the demanding standards of Carbon Neutral Britain Certification™.
Why Lawyers and Law Firms Should Use Promotional Products and Merchandise
In an industry where trust, professionalism, and brand recognition are essential, law firms must find innovative ways to stand out. Promotional products and branded merchandise offer a unique opportunity for lawyers to build strong client relationships, reinforce their brand identity, and maintain a lasting presence in their clients’ minds. Here’s why law firms should invest in promotional products and how they can be used effectively.
Pharmacovigilance Translation: Drug Safety Across The Global Language Market
Here’s the thing about drug safety: it doesn’t end the moment a medication gets regulatory approval and hits pharmacy shelves. That’s actually just the beginning of a much longer story. Enter pharmacovigilance! The unsung hero with a name envied by Scrabble champions everywhere. This sponsor of pharmaceutical safety works around the clock to monitor, assess, and communicate drug safety information worldwide. Unfortunately, many people don’t realise that when language barriers get in the way, even the most sophisticated safety monitoring systems can fail to protect patients.
Brand Momentum Wins Sales & Marketing Business Book Award 2025
The groundbreaking book Brand Momentum, written by Tony Lewis, scooped the Sales and Marketing top prize at the Business Book Awards held in Wembley, London, on 10th September. Now in their eighth year, the Awards recognise the best in business writing and thought leadership worldwide.
Elevate Your Christmas Marketing Campaigns with Localization and Cultural Nuance
At Atlas Translations, we know (insert minor humble brag) how to help businesses get it right! Maybe it’s the mulled wine talking, but localising your brand’s holiday campaign involves realising you need to do more than simply translate words. T
Why did your last promotional video only get a handful of views? Here’s how to fix it.
For your video to achieve its objectives, a robust distribution strategy is vital.
Visualisation: Imagine It Before You Shoot
We’re looking at where AI meets Virtual Production to solve one of the biggest headaches in content creation: Visualisation.
Why Côte chose Radioville
It was the first time Intrepid Travel had advertised in the UK and they chose radio because of its ability to connect with people on an emotional level and because of radio’s strong ROI credentials.
9 Hidden Costs of Poor Localisation (And How to Avoid Them)
Executives, product managers, localisation leads, and decision-makers already understand the mechanics of translation. What’s often underestimated is the scale of the consequences when it’s done badly.
Let’s take a look at nine hidden costs of poor localisation and how to avoid them.