MCH Feed

Jan 30 2026
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Veganuary and the growing trend for eco alternative leathers and plant-based materials for promotional gifting

Veganuary has driven significant new vegan product launches over the last decade resulting in plant-based options becoming more normalised in not only dietary terms but product...
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Jan 26 2026
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Why Growing Businesses Are Turning to Fractional CMOs

For many growing businesses, marketing is no longer a side task — but hiring a full-time Marketing Director or CMO can feel like a big leap. The result? Plenty of activity,...
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Dec 15 2025
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Smarter Repurposing: How to Maximise One Shoot

One shoot. Five formats. Ten deliverables. And it all needs to be consistent, clear, and quick. That’s the reality for today’s video producers. We’re not making one film anymore....
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Nov 26 2025
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How to write a blog that people want to read

While blogging started in more of a diary format for individuals, it gradually made its way into the commercial arena and is now used by businesses worldwide. Most blogs today...
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Nov 24 2025
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Celebrity Traitors: Inside story of the Trojan Horse

Working with Studio Lambert Scotland and Bizibot Productions – The Trojan Horse was constructed by the creative wizardry of Steel the Scene Ltd

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Nov 13 2025
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Inside the Gen V Fight Sequence Films: Green Screen Meets AI at Broadley Studios

Everything was shot at Broadley Studios in Central London using green screen, then delivered using our new AI-assisted production workflow, developed in partnership with...
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Oct 17 2025
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Why Zapp chose Radioville

Our job was to turn the words on the page into really engaging radio commercials that compel listeners to take action and download the app.

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Oct 13 2025
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Why Omnisend Is the Smart Move for Brands Moving Away from Yotpo Email & SMS

When Yotpo announced that its email and SMS marketing tools would no longer be included in its core platform offering, it forced ecommerce brands across the UK to make a tough...
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Oct 09 2025
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Why your video production company needs to know your numbers.

When embarking on your video production journey and engaging with production companies, there’s one fundamental request that, if heeded, will streamline the entire process and...
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Oct 09 2025
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bakergoodchild Achieves Carbon Neutral Status – What it Means and Why it Matters

We’re proud to announce that as of April 2025, bakergoodchild is a Certified Carbon Neutral Business, having offset 237.37 tonnes of CO₂e emissions through verified global...
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Oct 17 2025
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Why Zapp chose Radioville

Our job was to turn the words on the page into really engaging radio commercials that compel listeners to take action and download the app.

Read More
Oct 13 2025
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Why Omnisend Is the Smart Move for Brands Moving Away from Yotpo Email & SMS

When Yotpo announced that its email and SMS marketing tools would no longer be included in its core platform offering, it forced ecommerce brands across the UK to make a tough...
Read More
Oct 09 2025
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Why your video production company needs to know your numbers.

When embarking on your video production journey and engaging with production companies, there’s one fundamental request that, if heeded, will streamline the entire process and...
Read More
Oct 09 2025
, ,

bakergoodchild Achieves Carbon Neutral Status – What it Means and Why it Matters

We’re proud to announce that as of April 2025, bakergoodchild is a Certified Carbon Neutral Business, having offset 237.37 tonnes of CO₂e emissions through verified global...
Read More
Oct 06 2025
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Why Lawyers and Law Firms Should Use Promotional Products and Merchandise

In an industry where trust, professionalism, and brand recognition are essential, law firms must find innovative ways to stand out. Promotional products and branded merchandise...
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Sep 29 2025
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Pharmacovigilance Translation: Drug Safety Across The Global Language Market

Here’s the thing about drug safety: it doesn’t end the moment a medication gets regulatory approval and hits pharmacy shelves. That’s actually just the beginning of a much longer...
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Sep 17 2025
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Brand Momentum Wins Sales & Marketing Business Book Award 2025

The groundbreaking book Brand Momentum, written by Tony Lewis, scooped the Sales and Marketing top prize at the Business Book Awards held in Wembley, London, on 10th September....
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Sep 16 2025
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Elevate Your Christmas Marketing Campaigns with Localization and Cultural Nuance

At Atlas Translations, we know (insert minor humble brag) how to help businesses get it right! Maybe it’s the mulled wine talking, but localising your brand’s holiday campaign...
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Sep 12 2025
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Why did your last promotional video only get a handful of views? Here’s how to fix it.

For your video to achieve its objectives, a robust distribution strategy is vital.

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Sep 11 2025
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Visualisation: Imagine It Before You Shoot

We’re looking at where AI meets Virtual Production to solve one of the biggest headaches in content creation: Visualisation.

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MCH Archive

Talking business

Talking business

Jun 19, 2020 | ,

Virtual meetings and video conferences are rapidly emerging as a new medium for business communications. Cost-effective technological solutions are now available for every type of live event.

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